11
Apr

4 Characteristics That Make a Great SEO Agency 

Regardless of the specific needs that your business has, there will be hundreds of SEO agencies competing to win you as a client. The service provider industry in this niche is huge, so you’ll find plenty of options the next time you want to hire one. 

However, this also has a downside. Given the huge number of agencies or marketers out there, many people will claim to be SEO experts, even if that’s not true. 

But there is nothing to worry about! In this article, we will explain the characteristics that make an SEO agency great! 

Defined process to execute strategies

Excellent execution of SEO strategies requires planning and proven processes. That means that a good agency should show you a plan and accurately describe the steps it will take to help you achieve your goals and develop a successful campaign. 

Every company has its own process when it comes to SEO, and it is a characteristic of marketing companies with proven results. They know what they are doing and are sure of the actions to take to grow your brand. 

A diverse team of specialists

Another of the most significant characteristics of a quality SEO agency is its staff. In such a wide market, you will also find people who want to do everything on their own but it could be a serious mistake. Having a computer and basic knowledge about search engines doesn’t give you superpowers! 

A complete and effective SEO strategy requires taking actions in various areas. Therefore, the best options you will find are agencies with a team trained and prepared for each task or scenario. 

Client portfolio

While a good agency should not have an impressive and huge portfolio of clients, the best ones have already worked with some brands or companies and have proven experience in all marketing areas related to SEO. 

A strategy requires knowledge and technique but also time and commitment. In this way, to know if an agency is reliable, do a little research on its clients. And this should not be a complicated task. Showing the clientele has become a common feature. Pay attention to this detail. 

Testimonials from real clients

If you have hired an SEO agency and it has helped you increase your site traffic, gain customers and boost your sales, you be willing to give them a testimonial, right? That’s something you should consider when hiring one. 

Before choosing one company or another, scan their website for what their past customers have said about them. Reading reviews and testimonials from people who have hired a company before helps you know if their services are of quality! Anyone is proud to showcase what satisfied customers say about their business, and SEO agencies are no exception. Look for it! 

Final thoughts

Choosing an SEO agency is extremely important for your business, especially in times where the Internet and technology have transformed the way clients behave and consume. 

Do not leave your business in the hands of the first company you find. Hire an experienced and specialized one to get the results you expect!