Are YouTube and Instagram Influencers Still Trustworthy?
In recent years, a topic that has been debated and discussed a lot is the notion of “Influencer” and their collaboration with brands. And people value the marketing campaigns of influencers rather than conventional promotional strategies, according to surveys. Companies do also not overlook this opportunity, and they rely more on Influencer Marketing Service every day, growing their budgets and investments. In fact, given that the participation of the young generation in television has declined dramatically, it seems that the brands’ new campaign platforms will continue to be social media instruments.
When the terms of Blogger, YouTuber, and Instagrammer were just starting to penetrate our lives, the individuals who wisely used these platforms and created content for their followers in the domains in which they were involved and made recommendations for goods and brands were genuine and sincere. They were among us, one of the citizens. The topics they produced were thus important and their advice was treated seriously. The fabricated advertisements and unrealistic slogans we had seen on TV and anywhere we turned our heads led us to believe these real people’s suggestions.
In the above situation, though, certain “Influencers” whom we want to see, read or see the content they produce has now become “advertising faces” used as publicity strategies by companies. They make recommendations for 10 distinct brands on the same day and introduce hundreds of items.
The influencer marketing service would shine for a while at the peak. Brands plan their strategies based on them. People may avoid following them at any stage or, from their suggestions, just like we turn down the volume of tv advertisements.
Let’s think about travel bloggers, for instance. People who made videos of questions that were remarkably interesting before, such as, “How do we travel cheap?” are the face of advertisements today. Although all the individuals who want to travel cheaply wait on how they can travel, in a deceptive manner, now insignificant sponsor brands will come into the case. But how is this impacting consumer? On the other hand, content creation should not, of course, be for free, but how should the balance be maintained?
These services will not work without sponsorship. It is not something you can market is what you create. You create material and, unfortunately, it has little tangible worth. Although the brands realize that the content is really relevant, with external financial support, the consistency of the content is assessed. For instance, YouTube alone does not bring enough cash, but many influencers earn revenue, at least through sponsorships.
Here, we will list the elements to consider as follows for a quality Influencer Marketing Service:
- To match people with related products
- Not using an influencer for many brands in the short term
- Eliminating non-specialist products and services
- To give importance to the content, to benefit the customer
- Adjusting the linking dose especially on Instagram
- Are the other contents of the channel/account compatible with the brand?
- How are the comments of the followers? Are they really interested?
- What are the demographic data of the followers?