{"id":1696,"date":"2024-08-17T03:10:39","date_gmt":"2024-08-17T03:10:39","guid":{"rendered":"https:\/\/www.mandreel.com\/korea\/?page_id=1696"},"modified":"2024-10-19T14:46:40","modified_gmt":"2024-10-19T14:46:40","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/www.mandreel.com\/korea\/google-ads\/","title":{"rendered":"\uad6c\uae00 \uad11\uace0 \uac00\uc774\ub4dc: \uc804\ub7b5, \uc124\uc815 \ubc0f \uc131\uacf5"},"content":{"rendered":"<p>[vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\r\n        <div class=\"uk-about about-area uk-section\">\r\n            <div class=\"uk-container\">\r\n                <div class=\"uk-grid uk-grid-match uk-grid-medium uk-child-width-1-2@m uk-child-width-1-1@s\">\r\n                    <div class=\"item\">\r\n                        <div class=\"about-content\">\r\n                            <div id=\"about\" class=\"uk-section-title section-title\">\r\n                                <span><\/span>\r\n                                <h2>\uad6c\uae00 \uad11\uace0 \uc18c\uac1c<\/h2>\r\n                                <div class=\"bar\"><\/div>\r\n                            <\/div>\r\n\r\n                            <div class=\"about-text\">\r\n                                <span style=\"font-weight: 400\">\uad6c\uae00 \uad11\uace0(Google Ads), \uad6c\uae00 \uc560\ub4dc\uc6cc\uc988(Google AdWords)\ub294 \uad6c\uae00\uacfc \uadf8 \ub124\ud2b8\uc6cc\ud06c \uc0ac\uc774\ud2b8\uc758 \uc628\ub77c\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uae30\uc5c5\ub4e4\uc740 \uad6c\uae00\uc758 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad11\uace0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uae30\uc5c5\uc774 \ub450\ub4dc\ub7ec\uc9c4 \uc628\ub77c\uc778 \uc874\uc7ac\uac10\uc744 \uad6c\ucd95\ud558\uace0, \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\uba70, \uad81\uadf9\uc801\uc73c\ub85c \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc73c\ub85c\uc758 \uc804\ud658\uc740 \ubaa8\ub4e0 \uc0ac\uc774\uc988\uc758 \uae30\uc5c5\uc5d0\uac8c \uad6c\uae00 \uad11\uace0\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc774\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uad6c\uae00 \uad11\uace0\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uad11\uace0\uc8fc\uc640 \uace0\uac1d\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8\uac83\uc740 \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud560 \ub54c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uad6c\uae00\uc5d0 \uc5b4\ub5bb\uac8c \uad11\uace0\ud560\uae4c\uc694? \uc774 \uc2dc\uc2a4\ud15c\uc740 \ud074\ub9ad\ub2f9 \uc9c0\ubd88(PPC) \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\ub610\ud55c, \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\ub294 \uad6c\uae00 \uac80\uc0c9 \uad11\uace0\uc640 \uad6c\uae00 \uc1fc\ud551 \uad11\uace0\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad6c\uae00 \uac80\uc0c9 \uad11\uace0\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uac80\uc0c9 \uacb0\uacfc \uc606\uc5d0 \ud45c\uc2dc\ub418\ub294 \ud14d\uc2a4\ud2b8 \uae30\ubc18\uc758 \uad11\uace0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \uad6c\uae00 \uc1fc\ud551 \uad11\uace0\ub294 \uc774\ucee4\uba38\uc2a4 \uc5c5\uccb4\ub97c \uc704\ud55c \uc774\ubbf8\uc9c0\uc640 \uac00\uaca9\uc774 \ud3ec\ud568\ub41c \uc81c\ud488\uc744 \uad11\uace0 \ud615\ud0dc\ub85c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uad11\uace0\uc8fc\ub294 \ub300\uc0c1 \uc778\uad6c\ud1b5\uacc4\uc640 \uc608\uc0b0\uc5d0 \ub530\ub77c \uad11\uace0 \uc804\ub7b5\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\r\n\r\n                                <div class=\"signature\">\r\n                                        \r\n                                            <img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2019\/04\/partner-white-four-1-1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 127px; --smush-placeholder-aspect-ratio: 127\/25;\"><noscript><img src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2019\/04\/partner-white-four-1-1.png\" alt=\"\"><\/noscript>\r\n                                          \r\n                                    \r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"item\">\r\n                        <div class=\"about-img\">\r\n                                \r\n                                    <img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/banner-illustration.png\" class=\"about-img1 lazyload\" alt=\"about-img\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/627;\"><noscript><img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/banner-illustration.png\" class=\"about-img1 lazyload\" alt=\"about-img\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/627;\"><noscript><img src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/banner-illustration.png\" class=\"about-img1\" alt=\"about-img\"><\/noscript><\/noscript>\r\n                                  \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\r\n        <div class=\"separate \">\r\n            <div class=\"br-line\"><\/div>\r\n        <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\r\n        <div class=\"uk-about about-area uk-section\">\r\n            <div class=\"uk-container\">\r\n                <div class=\"uk-grid uk-grid-match uk-grid-medium uk-child-width-1-2@m uk-child-width-1-1@s\">\r\n                    <div class=\"item\">\r\n                        <div class=\"about-image\">\r\n                                \r\n                                    <img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/about-us.png\" alt=\"about-img1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 507px; --smush-placeholder-aspect-ratio: 507\/526;\"><noscript><img src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/about-us.png\" alt=\"about-img1\"><\/noscript>\r\n                                \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"item\">\r\n                        <div class=\"about-content\">\r\n                            <div class=\"uk-section-title section-title\">\r\n                                <span><\/span>\r\n                                <h2>\uad6c\uae00 \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\r\n                                <div class=\"bar\"><\/div>\r\n                            <\/div>\r\n\r\n                            <div class=\"about-text\">\r\n                                <div class=\"icon\">\r\n                                    <i class=\"\"><\/i>\r\n                                <\/div>\r\n                                <span style=\"font-weight: 400\">\uad6c\uae00\uc5d0 \uad11\uace0\ud558\uace0 \uc2f6\ub2e4\uba74, \uad6c\uae00 \uad11\uace0(Google Ads)\ub294 \uc885\ud569\uc801\uc778 \ub514\uc9c0\ud138 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uae30\uc5c5\ub4e4\uc740 \uc778\ud130\ub137\uc5d0\uc11c \ud2b9\uc815 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uac80\uc0c9\ud558\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \uc0dd\uc131\ud558\uace0 \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc591\ud55c \uad11\uace0 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uad11\uace0\ub97c \ubcf4\uac70\ub098, \ud074\ub9ad\ud558\uac70\ub098 \uc2dc\uccad\ud560\ub54c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uad6c\uae00 \uad11\uace0 \ub0b4\uc5d0\ub294 \uad11\uace0\ud558\ub294 \uacfc\uc815\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \uc5ec\ub7ec \ud575\uc2ec \uad6c\uc131 \uc694\uc18c\uc640 \ub3c4\uad6c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uad11\uace0 \ud0a4\uc6cc\ub4dc \ud50c\ub798\ub108\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ud0a4\uc6cc\ub4dc \uc544\uc774\ub514\uc5b4\uc640 \uac80\uc0c9\ub7c9\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \ub9c8\ucf00\ud130\uac00 \ucea0\ud398\uc778\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uad6c\uae00 \uad11\uace0\uc758 \ub610 \ub2e4\ub978 \ud544\uc218\uc801\uc778 \uce21\uba74\uc740 \uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uc138\ubd84\ud654\ud558\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\ub97c \ud1b5\ud574 \uc778\uad6c\ud1b5\uacc4, \uad00\uc2ec\uc0ac \ubc0f \uc628\ub77c\uc778 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud558\uc5ec \ud2b9\uc815 \uadf8\ub8f9\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span>\r\n\r\n                                <div class=\"signature\">\r\n                                        \r\n                                            <img src=\"\" alt=\"\">\r\n                                           \r\n                                    \r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                <div class=\"shape-circle-img1\">\r\n                    \r\n                        <img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/themes\/gunter\/assets\/img\/shape-img1.png\" alt=\"shape\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/themes\/gunter\/assets\/img\/shape-img1.png\" alt=\"shape\"><\/noscript>\r\n                    \r\n                <\/div>\r\n\r\n        <\/div>\r\n        [\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\r\n        <div class=\"uk-about about-area uk-section\">\r\n            <div class=\"uk-container\">\r\n                <div class=\"uk-grid uk-grid-match uk-grid-medium uk-child-width-1-2@m uk-child-width-1-1@s\">\r\n                    <div class=\"item\">\r\n                        <div class=\"about-content\">\r\n                            <div id=\"about\" class=\"uk-section-title section-title\">\r\n                                <span><\/span>\r\n                                <h2>\uad6c\uae00 \uc560\ub4dc\uc6cc\uc988\uc758 \uac04\ub7b5\ud55c \uc5ed\uc0ac<\/h2>\r\n                                <div class=\"bar\"><\/div>\r\n                            <\/div>\r\n\r\n                            <div class=\"about-text\">\r\n                                <span style=\"font-weight: 400\">\ucc98\uc74c\uc5d0 \uad6c\uae00 \uc560\ub4dc\uc6cc\uc988(Google AdWords)\ub85c \uc54c\ub824\uc9c4 \uad6c\uae00 \uad11\uace0(Google Ads)\uc758 \uc5ec\uc815\uc740 2000\ub144 10\uc6d4\uc5d0 \uc2dc\uc791\ub418\uc5b4 \uae30\uc5c5\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \uad11\uace0\ud558\ub294 \ubc29\uc2dd\uc5d0 \uc911\uc694\ud55c \ucd08\uc11d\uc744 \uc138\uc6e0\uc2b5\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc\uc758 \ud798\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \uc194\ub8e8\uc158\uc73c\ub85c \ucd9c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uc774 \ud50c\ub7ab\ud3fc\uc740 2018\ub144\uc5d0 \ub9ac\ube0c\ub79c\ub529\uc744 \uac70\ucce4\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \uc560\ub4dc\uc6cc\uc988\uc5d0\uc11c \uad6c\uae00 \uad11\uace0\ub85c \uc804\ud658\ud558\uba74\uc11c \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc758 \ubcf4\ub2e4 \ud1b5\ud569\ub41c \uad11\uace0 \uacbd\ud5d8\uc73c\ub85c\uc758 \uc804\ud658\uc744 \uc5fc\ub450\ud588\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uad6c\uae00 \uad11\uace0\ub294 \uac80\uc0c9 \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \ube44\ub514\uc624 \uad11\uace0, \uc1fc\ud551 \uad11\uace0 \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/span>\r\n\r\n                                <div class=\"signature\">\r\n                                        \r\n                                            <img src=\"\" alt=\"\">\r\n                                          \r\n                                    \r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"item\">\r\n                        <div class=\"about-img\">\r\n                                \r\n                                    <img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/banner-illustration.png\" class=\"about-img1 lazyload\" alt=\"about-img\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/627;\"><noscript><img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/banner-illustration.png\" class=\"about-img1 lazyload\" alt=\"about-img\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/627;\"><noscript><img src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/uploads\/2020\/03\/banner-illustration.png\" class=\"about-img1\" alt=\"about-img\"><\/noscript><\/noscript>\r\n                                  \r\n                            \r\n                                \r\n                                    <img data-src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/themes\/gunter\/assets\/img\/1.png\" class=\"shape-img lazyload\" alt=\"shape\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img src=\"https:\/\/www.mandreel.com\/korea\/wp-content\/themes\/gunter\/assets\/img\/1.png\" class=\"shape-img\" alt=\"shape\"><\/noscript>\r\n                                \r\n                                \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"separate \">\r\n            <div class=\"br-line\"><\/div>\r\n        <\/div>[vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1729349138390{margin-right: 100px !important;margin-left: 100px !important;}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?\u00a0 \uad6c\uae00\uc5d0 \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \ud558\ub098\uc694?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\ub294 \uc8fc\ub85c \uacbd\ub9e4 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc6b4\uc601\ub418\uba70, \uc774\ub294 \uad6c\uae00 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0\uc640 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad11\uace0\uc758 \uc704\uce58\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uad6c\uae00\uc5d0\uc11c \ub2e8\uc5b4\ub97c \uac80\uc0c9\ud560 \ub54c, \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\ub294 \ub3d9\uc801\uc73c\ub85c \uac00\uc7a5 \uc801\ud569\ud55c \uad11\uace0\ub97c \ucc3e\uae30 \uc704\ud574 \uacbd\ub9e4\ub97c \uc218\ud589\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uad11\uace0 \uacc4\uc815\uc744 \uc0ac\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ud0a4\uc6cc\ub4dc\uc5d0 \uc785\ucc30\ud569\ub2c8\ub2e4. \ud074\ub9ad\ub2f9 \uc9c0\ubd88\ud560 \uc758\ud5a5\uc774 \uc788\ub294 \uae08\uc561\uc778 \uc785\ucc30\uac00\ub294 \uad11\uace0 \uc704\uce58\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\ub7ec\ub098 \ucd5c\uace0 \uc785\ucc30\uac00\uac00 \ubc18\ub4dc\uc2dc \uad11\uace0 \uc704\uce58\ub97c \uacb0\uc815\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uad6c\uae00\uc740 \ub0b4\ubd80\uc801\uc73c\ub85c \uad11\uace0\ub97c \uc704\ud55c \ud488\uc9c8 \uc810\uc218(Quality Score)\ub77c\ub294 \uc9c0\ud45c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774 \uc810\uc218\ub294 \uad11\uace0\uc758 \ud488\uc9c8, \ub79c\ub529 \ud398\uc774\uc9c0 \uad6c\uc870 \ubc0f \ud074\ub9ad\ub960\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc774\ub294 \ub354 \ub0ae\uc740 \uc785\ucc30\uac00\uc758 \uad11\uace0\uac00 \ub354 \ub192\uc740 \uc785\ucc30\uac00\uc758 \uad11\uace0\ubcf4\ub2e4 \uc6b0\uc218\ud55c \ud488\uc9c8 \uc810\uc218\ub97c \uac16\ub294 \uacbd\uc6b0 \ub354 \uc88b\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc5ec\uae30\uc11c \uc785\ucc30\uac00\uc640 \ud488\uc9c8 \uc810\uc218\ub97c \uacb0\ud569\ud558\uba74 \uad11\uace0 \uc21c\uc704(Ad Rank)\uac00 \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uad6c\uae00\uc740 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uc758 \uc704\uce58\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uad11\uace0\uac00 \ub2e8\uc21c\ud788 \uae08\uc561\uc758 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c\ub294 \uac83\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uc758 \ud488\uc9c8\uacfc \uad00\ub828\uc131\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad6c\uae00 \uad11\uace0 \ud0a4\uc6cc\ub4dc \ud50c\ub798\ub108\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f\ud305\ud560 \ud0a4\uc6cc\ub4dc\ub97c \uc870\uc0ac\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ucd94\uac00\ub85c, \uad6c\uae00 \uc1fc\ud551 \uad11\uace0\ub294 \uc81c\ud488\uc744 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \uc9c1\uc811 \ubcf4\uc5ec\uc8fc\ub294 \uc778\uae30 \uc788\ub294 \ud615\uc2dd\uc785\ub2c8\ub2e4. \uc774\ub294 \ud2b9\uc815 \uc1fc\ud551 \uad00\ub828 \uac80\uc0c9\uc5b4\ub97c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<br \/>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\uc758 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\uc758 \ud575\uc2ec \uad6c\uc131 \uc694\uc18c\uc640 \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc758 \ub17c\ub9ac\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \uc88b\uc740 \uc2dc\uc791\uc785\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc5d0\uc11c \uc138 \uac00\uc9c0 \uc694\uc18c\ub294 \ud0a4\uc6cc\ub4dc, \uad11\uace0 \uc21c\uc704, \uadf8\ub9ac\uace0 \ud488\uc9c8 \uc810\uc218\uc785\ub2c8\ub2e4. \uac01 \uad6c\uc131 \uc694\uc18c\ub294 \uad11\uace0\uc758 \ud6a8\uacfc\uc801\uc778 \uc131\uacfc\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud0a4\uc6cc\ub4dc\ub294 \uc0ac\uc6a9\uc790\uac00 \uc815\ubcf4, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ucc3e\uc744 \ub54c \uad6c\uae00 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0 \uc785\ub825\ud558\ub294 \uc6a9\uc5b4\ub098 \uad6c\ubb38\uc785\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc62c\ubc14\ub978 \ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uad11\uace0\uac00 \uc62c\ubc14\ub978 \ub300\uc0c1\uc5d0\uac8c \ud45c\uc2dc\ub418\uae30 \ub54c\ubb38\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0 \ud0a4\uc6cc\ub4dc \ud50c\ub798\ub108\ub294 \uad11\uace0\uc8fc\uac00 \uad00\ub828 \ud0a4\uc6cc\ub4dc\ub97c \ucc3e\uace0 \uac80\uc0c9\ub7c9\uacfc \uacbd\uc7c1\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ud0a4\uc6cc\ub4dc \uc120\ud0dd\uc744 \ucd5c\uc801\ud654\ud55c \ud6c4, \uae30\uc5c5\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad11\uace0 \uc21c\uc704\ub294 \uad11\uace0\uc758 \uac00\uc2dc\uc131\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub294 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc5d0\uc11c \uad11\uace0\uc758 \uc704\uce58\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \ub354 \ub192\uc740 \uad11\uace0 \uc21c\uc704\ub294 \ub354 \ub098\uc740 \uac00\uc2dc\uc131\uacfc \ub354 \ub9ce\uc740 \ud074\ub9ad\ub960\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc758 \ud488\uc9c8 \uc810\uc218\ub294 1\uc5d0\uc11c 10\uc810\uae4c\uc9c0\uc758 \uc810\uc218\ub85c \ud3c9\uac00\ub429\ub2c8\ub2e4. 10\uc810\uc774 \ucd5c\uace0\uc785\ub2c8\ub2e4. \ub354 \ub192\uc740 \ud488\uc9c8 \uc810\uc218\ub294 \uad11\uace0 \uc21c\uc704\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\uae00 \uad11\uace0 \ube44\uc6a9\uc744 \ub0ae\ucd9c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\uc758 \uc720\ud615<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\ub294 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \uc694\uad6c\uc640 \ubaa9\ud45c\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uad11\uace0 \ud615\uc2dd\uc5d0\ub294 \uac80\uc0c9 \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \ube44\ub514\uc624 \uad11\uace0, \uc1fc\ud551 \uad11\uace0, \uc571 \uad11\uace0, \ub514\uc2a4\ucee4\ubc84\ub9ac \uad11\uace0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6c\uae00 \uac80\uc0c9 \uad11\uace0\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \ud615\uc2dd \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub4e4 \uad6c\uae00 \uac80\uc0c9 \uad11\uace0\ub294 \uad6c\uae00\uc758 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774 \uad11\uace0\ub4e4\uc740 \uc0ac\uc6a9\uc790\uac00 \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud560 \ub54c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc774 \ud615\uc2dd\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uad6c\uae00 \uc0ac\uc774\ud2b8\uc640 \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc2dc\uac01\uc801 \uc694\uc18c\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774 \ud615\uc2dd\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc5d0 \uc720\uc775\ud558\uba70 \uc0ac\uc6a9\uc790\uc758 \ube0c\ub77c\uc6b0\uc9d5 \uc2b5\uad00\uc5d0 \ub530\ub77c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9ac\ud0c0\uac9f\ud305 \uc804\ub7b5\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ucc3d\uc758\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc704\ud574 \uc774\ubbf8\uc9c0, \ube44\ub514\uc624 \ubc0f \ubbf8\ub514\uc5b4\ub97c \ud3ec\ud568\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ube44\ub514\uc624 \uad11\uace0\ub294 \uc8fc\ub85c \uc720\ud29c\ube0c\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ube44\ub514\uc624 \ud074\ub9bd\uc758 \uc774\uc804, \uc911\uac04 \ub610\ub294 \uc774\ud6c4\uc5d0 \ub098\ud0c0\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc720\ud615\uc758 \uad11\uace0\ub294 \ub3c4\ub2ec \ubc94\uc704\uc640 \uac00\uc2dc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ube44\ub514\uc624 \ucea0\ud398\uc778\uc740 \ud2b9\ud788 \uace0\uac1d\uc744 \uc9c1\uc811 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \ud615\ud0dc\uc758 \ud504\ub85c\ubaa8\uc158\uc774 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc1fc\ud551 \uad11\uace0\ub294 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \uc9c1\uc811 \uc774\ubbf8\uc9c0\uc640 \uac00\uaca9 \uc815\ubcf4\uc640 \ud568\uaed8 \ud2b9\uc815 \uc81c\ud488\uc744 \ud64d\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0 \uc720\ud615\uc740 \uad6c\ub9e4\ub97c \ud560 \uc900\ube44\uac00 \ub41c \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc758 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0\uc790 \ud558\ub294 \uc774\ucee4\uba38\uc2a4\u00a0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc571 \uad11\uace0\ub294 \uac80\uc0c9, \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ud29c\ube0c\uc640 \uac19\uc740 \uad6c\uae00\uc758 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud64d\ubcf4\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ucea0\ud398\uc778\uc5d0 \uc571 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud569\ud558\uba74 \ub300\uc0c1 \uc0ac\uc6a9\uc790 \uc0ac\uc774\uc5d0\uc11c \ub2e4\uc6b4\ub85c\ub4dc\uc640 \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub514\uc2a4\ucee4\ubc84\ub9ac \uad11\uace0\ub294 \uad6c\uae00\uc758 \uba38\uc2e0 \ub7ec\ub2dd \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uc5ec\ub7ec \uad6c\uae00 \uc11c\ube44\uc2a4(Gmail, \uad6c\uae00 \ub514\uc2a4\ucee4\ubc84 \ub4f1)\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc774 \uad11\uace0 \uc720\ud615\uc740 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc0ac\uc640 \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \uacc4\uc815 \uc124\uc815\ud558\uae30<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uc131\uacf5\uc801\uc778 \uad6c\uae00 \uad11\uace0 \uacc4\uc815\uc744 \ub9cc\ub4dc\ub294 \uac83\uc740 \uae30\ubcf8\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uba3c\uc800, \uad6c\uae00 \uad11\uace0 \ud648\ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ubbf8 \uad6c\uae00 \uacc4\uc815\uc774 \uc788\ub2e4\uba74 \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\uba70, \uc0c8\ub85c \uacc4\uc815\uc744 \uc0dd\uc131\ud558\ub294\uac83\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uad6c\uae00 \uacc4\uc815\uc740 \ub2e4\ub978 \uad6c\uae00 \uc11c\ube44\uc2a4\uc640 \ud1b5\ud569\ub41c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub85c\uadf8\uc778\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\ub828\ub41c \uae30\ubcf8 \uc815\ubcf4\ub97c \uc785\ub825\ud558\ub77c\ub294 \uba54\uc2dc\uc9c0\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc774\ub984, URL \ubc0f \uc5f0\ub77d\ucc98 \uc815\ubcf4\uc640 \uac19\uc740 \uc815\ud655\ud55c \uc138\ubd80 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uad6c\uae00\uc758 \uad11\uace0 \uc815\ucc45 \uc900\uc218\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e8\uc21c\ud55c \uc11c\ub958 \uc791\uc5c5\uc774 \uc544\ub2c8\ub77c \uc62c\ubc14\ub978 \ub300\uc0c1\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub370\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uacc4\uc815\uc744 \uc124\uc815\ud55c \ud6c4\uc5d0\ub294 \uc608\uc0b0\uc744 \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\ub294 \uc720\uc5f0\ud55c \uc9c0\ucd9c \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc7ac\uc815\uc801 \uc5ed\ub7c9\uc5d0 \ub530\ub77c \uc77c\uc77c \ub610\ub294 \uc6d4\ubcc4 \uc608\uc0b0\uc744 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc804\uccb4 \uad11\uace0 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uc744 \ud65c\uc131\ud654\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub300\uc0c1 \uace0\uac1d\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uc124\uc815 \uacfc\uc815\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\ub294 \uad6c\uae00 \uad11\uace0 \ud0a4\uc6cc\ub4dc \ud50c\ub798\ub108\uc640 \uccad\uc911 \ud0c0\uac9f\ud305 (Audience targeting) \uc635\uc158\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc5ec \uc778\uad6c\ud1b5\uacc4, \uad00\uc2ec\uc0ac \ubc0f \uc628\ub77c\uc778 \ud589\ub3d9\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud0c0\uac9f\ud305\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \uad00\ub9ac\uc790 \uc774\ud574\ud558\uae30<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \uad00\ub9ac\uc790(Google Ads Manager)\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc628\ub77c\uc778\uc73c\ub85c \ud64d\ubcf4\ud558\ub824\ub294 \uae30\uc5c5\uc744 \uc704\ud55c \ud5c8\ube0c\uc785\ub2c8\ub2e4. \uc774 \uac15\ub825\ud55c \ub3c4\uad6c\ub294 \uac80\uc0c9 \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uc1fc\ud551 \uad11\uace0\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uad6c\uae00 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc0dd\uc131, \ubcc0\uacbd \ubc0f \ucd5c\uc801\ud654\ud558\uba74\uc11c \uc131\uacfc \uc9c0\ud45c\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \uc561\uc138\uc2a4\ud558\uba74, \uc0ac\uc6a9\uc790\ub294 \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778, \uad11\uace0 \uadf8\ub8f9 \ubc0f \uad11\uace0\uc758 \uac1c\uc694\ub97c \uc81c\uacf5\ud558\ub294 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc778\ud130\ud398\uc774\uc2a4\ub294 \uad11\uace0\uc8fc\uac00 \ud074\ub9ad\ub960, \uc804\ud658 \ucd94\uc801 \ubc0f \uc804\uccb4 \ucea0\ud398\uc778 \ud6a8\uc728\uc131\uacfc \uac19\uc740 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \uad00\ub9ac\uc790\uc758 \ub610 \ub2e4\ub978 \uc778\uae30 \uc788\ub294 \uae30\ub2a5\uc740 \uad6c\uae00 \uad11\uace0 \ud0a4\uc6cc\ub4dc \ud50c\ub798\ub108\uc785\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub294 \uad11\uace0\uc8fc\uac00 \uad00\ub828 \ud0a4\uc6cc\ub4dc\ub97c \uc2dd\ubcc4\ud558\uace0 \uc131\uacfc\ub97c \ud655\uc778\ud558\uba70 \uacbd\uc7c1\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ud0a4\uc6cc\ub4dc \uc120\ud0dd\uc740 \uad11\uace0 \ube44\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uad11\uace0\uac00 \uc758\ub3c4\ub41c \ub300\uc0c1\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uad11\uace0 \ubaa9\ud45c(\uc608: \uc804\ud658 \uadf9\ub300\ud654 \ub610\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1)\uc5d0 \ub530\ub77c \uc785\ucc30\uac00\ub97c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub354\uc6b1\uc774, \uad6c\uae00 \uad11\uace0 \uad00\ub9ac\uc790\ub294 \ud2b9\uc815 \uc778\uad6c\ud1b5\uacc4, \uc9c0\ub9ac\uc801 \uc704\uce58 \ubc0f \uae30\uae30\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub6f0\uc5b4\ub098\uace0\uc790 \ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \uad6c\uae00 \uad11\uace0 \uc804\ubb38\uac00 \ub610\ub294 \uad6c\uae00 \uad11\uace0 \uc5d0\uc774\uc804\uc2dc\uc640 \ud611\ub825\ud558\uc5ec \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uac1c\ubc1c\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uac83\uc744 \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\ub9e4\ub825\uc801\uc778 \uad6c\uae00 \uad11\uace0 \uc791\uc131\ud558\uae30<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\uad11\uace0 \uce74\ud53c<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\uad11\uace0 \uce74\ud53c\uc758 \uc601\ud5a5\uc740 \uacfc\uc18c\ud3c9\uac00\ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc81c\uc77c \uba3c\uc800 \uc0c1\ud638 \uc778\ud130\ub809\uc158\uc744 \ud558\uac8c \ub418\ub294 \uc9c0\uc810\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\ub97c \uc791\uc131\ud560 \ub54c, \uce74\ud53c\ub294 \uba85\ud655\ud558\uace0 \ub9e4\ub825\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ub3c5\ud2b9\ud55c \uce21\uba74\uc744 \ubcf4\uc5ec\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\uad11\uace0 \ub514\uc790\uc778<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\uad11\uace0\uc758 \ub514\uc790\uc778\uc740 \uc8fc\uc758\ub97c \ub044\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uc640 \uc77c\uce58\ud558\ub294 \uc2dc\uac01\uc801 \uc694\uc18c\ub97c \ubcf4\uc7a5\ud558\uba74\uc11c \uc804\ubb38\uc801\uc778 \ubbf8\uc801 \uac10\uac01\uc744 \uac00\uc838\uc57c \ud569\ub2c8\ub2e4. \uace0\ud488\uc9c8 \uc774\ubbf8\uc9c0, \uc801\uc808\ud55c \uc0c9\uc0c1 \ubc0f \uc77d\uae30 \uc26c\uc6b4 \uae00\uaf34\uc758 \uc0ac\uc6a9\uc740 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad6c\uae00 \uc1fc\ud551 \uad11\uace0\ub294 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uc81c\ud488 \uc774\ubbf8\uc9c0\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uac00 \ud074\ub9ad\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub294 \uc2dc\uac01\uc801\uc73c\ub85c \ub3cb\ubcf4\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">A\/B \ud14c\uc2a4\ud2b8<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A\/B \ud14c\uc2a4\ud2b8\ub294 \uad6c\uae00 \uad11\uace0 \uacc4\uc815\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc778 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uad11\uace0\uc758 \ub2e4\uc591\ud55c \ubc84\uc804\uc744 \ube44\uad50\ud568\uc73c\ub85c\uc368, \uc5b4\ub5a4 \uc694\uc18c\uac00 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uacf5\uac10\ub418\ub294\uc9c0 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud5e4\ub4dc\ub77c\uc778, \ud589\ub3d9 \uc720\ub3c4(Call to Action), \uc774\ubbf8\uc9c0\uc758 \ubcc0\ud615\uc744 \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc131\uacfc \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \uc804\ub7b5\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uace0 \uad6c\uae00 \uad11\uace0 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc131\uacf5\uc801\uc778 \uad11\uace0\ub294 \uacb0\uad6d \ub9e4\ub825\uc801\uc778 \uad11\uace0 \uce74\ud53c, \ub208\uc5d0 \ub744\ub294 \ub514\uc790\uc778, \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654\ub97c \uacb0\ud569\ud55c \uc804\uccb4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\uc131\uacf5 \ucd94\uc801 \ubc0f \uce21\uc815<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uad11\uace0 \ub178\ub825\uc758 \uc131\uacf5\uc744 \ud3c9\uac00\ud558\uace0 \uac1c\uc120 \uc601\uc5ed\uc744 \ud655\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\uc5d0\uc11c \uc77c\ubc18\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ub418\ub294 KPI\uc5d0\ub294 \ud074\ub9ad\ub960(CTR), \uc804\ud658\uc728, \ud68d\ub4dd \ube44\uc6a9(CPA)\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uba54\ud2b8\ub9ad\uc740 \uad11\uace0\uc758 \uc131\uacfc\uc640 \uad11\uace0 \uc9c0\ucd9c\uc758 \uc804\uccb4 \ud6a8\uc728\uc131\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uad6c\uae00 \uad11\uace0 \uacc4\uc815\uacfc \ud1b5\ud569\ud558\uae30<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\ucd94\uc801 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\ub824\uba74, \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \uad6c\uae00 \uad11\uace0 \uacc4\uc815\uc744 \ud1b5\ud569\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \ud1b5\ud569\uc740 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\uc5d0 \uc5b4\ub5bb\uac8c \ubc18\uc751\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc758 \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ubcf4\uae30\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74 \ud074\ub9ad\ub960 \uba54\ud2b8\ub9ad\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ud0c8\ub960, \uc138\uc158 \uc9c0\uc18d \uc2dc\uac04 \ub4f1\uacfc \uac19\uc740 \ucc38\uc5ec \uba54\ud2b8\ub9ad\ub3c4 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucd94\uac00 \ud1b5\ucc30\ub825\uc740 \uac80\uc0c9 \uad11\uace0 \ubc0f \uae30\ud0c0 \uad11\uace0 \ud615\uc2dd\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc804\ud658 \ucd94\uc801\uc740 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \ud6c4 \uc218\ud589\ud558\ub294 \ud2b9\uc815 \uc791\uc5c5(\uc608: \ub274\uc2a4\ub808\ud130 \uac00\uc785 \ub610\ub294 \uc5f0\ub77d\ucc98 \uc591\uc2dd \uc81c\ucd9c)\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc804\ud658 \ucd94\uc801\uc744 \uad6c\ud604\ud558\ub824\uba74 \uba3c\uc800 \uad6c\uae00 \uad11\uace0 \uacc4\uc815\uc5d0\uc11c \uc804\ud658 \uc791\uc5c5\uc744 \uc0dd\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uc1fc\ud551 \uad11\uace0\uc758 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \uac83\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ub294 \uc81c\ud488\uc744 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \uc9c1\uc811 \ud45c\uc2dc\ud558\uba70 \ub192\uc740 \uc804\ud658\uc728\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0 \ud615\uc2dd\uc5d0 \ud2b9\uc815\ud55c \uba54\ud2b8\ub9ad(\uc608: \uad11\uace0 \uc9c0\ucd9c \ub300\ube44 \uc218\uc775(ROAS))\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub294 \uc811\uadfc \ubc29\uc2dd\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\ucea0\ud398\uc778 \ucd5c\uc801\ud654\ud558\uae30<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc740 \uad6c\uae00 \uad11\uace0 \uc804\ubb38\uac00\ub098 \uad6c\uae00 \uad11\uace0 \uc5d0\uc774\uc804\uc2dc\uc758 \uc601\uc5ed\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uace0\ub824\ud574\uc57c \ud560 \uccab \ubc88\uc9f8 \uae30\uc220 \uc911 \ud558\ub098\ub294 \uc785\ucc30\uac00\uc640 \uc608\uc0b0\uc744 \uc870\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \uad11\uace0 \uadf8\ub8f9\uc758 \uc131\uacfc\ub97c \uc0b4\ud3b4\ubd04\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub294 \ub354 \ub192\uc740 \uac00\uc2dc\uc131\uacfc \uc804\ud658\uc744 \uc704\ud574 \uc5b4\ub514\uc5d0 \ub354 \ub9ce\uc740 \uc790\uae08\uc744 \ud560\ub2f9\ud560\uc9c0 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\ub294 \uc124\uc815\ub41c \ubaa9\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \uc785\ucc30\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud2b9\ud788 \ubcc0\ub3d9\ud558\ub294 \uc2dc\uc7a5 \ud658\uacbd\uc5d0 \ub300\uc751\ud558\uc5ec \uc774\ub7ec\ud55c \uc124\uc815\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub610 \ub2e4\ub978 \uc8fc\uc694 \ucd5c\uc801\ud654 \uae30\uc220\uc740 \ubd80\uc815 \ud0a4\uc6cc\ub4dc\uc785\ub2c8\ub2e4. \ubd80\uc815 \ud0a4\uc6cc\ub4dc\ub294 \uad11\uace0\uac00 \ube44\uc988\ub2c8\uc2a4\ub098 \uc81c\ud488\uacfc \uad00\ub828\uc774 \uc5c6\ub294 \uc6d0\uce58 \uc54a\ub294 \uac80\uc0c9\uc5b4\uc5d0 \ub178\ucd9c\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad00\ub828\uc131\uc774 \ub0ae\uc740 \ud074\ub9ad\uc744 \uc904\uc774\uace0 \ub354 \uc801\uc808\ud55c \ud2b8\ub798\ud53d\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \uad00\ub9ac\uc5d0\uc11c \uc9c1\uba74\ud558\ub294 \uc77c\ubc18\uc801\uc778 \ubb38\uc81c\ub294 \ucea0\ud398\uc778 \ucd5c\uc801\ud654\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc798\ubabb\ub41c \uad11\uace0 \uc791\uc131, \uc608\uc0b0 \uc81c\uc57d \ub610\ub294 \uc798\ubabb\ub41c \ub300\uc0c1 \ud0c0\uac9f\ud305\uacfc \uac19\uc740 \ubb38\uc81c\ub294 \ub098\uc05c \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uad11\uace0\ub97c \uc815\uae30\uc801\uc73c\ub85c \uad50\uccb4\ud558\uace0 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uad6c\uae00 \uad11\uace0 \ube44\uc6a9\uc744 \uc774\ud574\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uac83\uc740 \uacfc\ub3c4\ud55c \uc9c0\ucd9c \uc5c6\uc774 \uc88b\uc740 \uc131\uacfc\ub97c \uc720\uc9c0\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\ub97c \ubc30\uc6b0\uba74\uc11c, \uad6c\uae00 \uad11\uace0 \uc804\ubb38\uac00\uc640 \uc0c1\ub2f4\ud558\uac70\ub098 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad6c\uae00 \uad11\uace0 \uc5d0\uc774\uc804\uc2dc\uc758 \ub3c4\uc6c0\uc744 \ubc1b\ub294 \uac83\uc774 \uc885\uc885 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ubb38\uac00\ub4e4\uc740 \ucea0\ud398\uc778\uc744 \uc815\uc81c\ud558\uace0, \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba70, \uad11\uace0 \ub178\ub825\uc758 \uc804\ubc18\uc801\uc778 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uc804\ubb38 \uc9c0\uc2dd\uacfc \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\uace0\uae09 \uad6c\uae00 \uad11\uace0 \uc804\ub7b5<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\uc628\ub77c\uc778 \uad11\uace0\ub97c \uc704\ud574 \uad6c\uae00 \uad11\uace0\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \uae30\ubcf8\uc801\uc778 \ucea0\ud398\uc778 \uc124\uc815\uc744 \ub118\uc5b4\uc11c\ub294 \uace0\uae09 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>\ub9ac\ub9c8\ucf00\ud305 \ucea0\ud398\uc778<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \ub9ac\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ac\ub9c8\ucf00\ud305\uc740 \uc774\uc804\uc5d0 \uc0ac\uc774\ud2b8\ub098 \uc571\uacfc \uc0c1\ud638 \uc791\uc6a9\ud55c \uc0ac\uc6a9\uc790\uc640 \ub2e4\uc2dc \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc804\ud658\uc728\uc744 \ub192\uc774\uace0 \uc7a0\uc7ac \uace0\uac1d\uc774 \uae30\uc5c5 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9 \ud558\uae30 \uc6a9\uc774\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h3><b>\uc138\ubd84\ud654<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\ub97c \ucd5c\ub300\ud654\ud558\ub294 \ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uce21\uba74\uc740 \uace0\uac1d \uc138\ubd84\ud654\uc785\ub2c8\ub2e4. \uc778\uad6c\ud1b5\uacc4, \uad00\uc2ec\uc0ac \ubc0f \ud589\ub3d9\uc5d0 \ub530\ub77c \uc7a0\uc7ac \uace0\uac1d\uc744 \ubd84\ub958\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub294 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \uad11\uace0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\uba74 \uad11\uace0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774 \ud0c0\uac9f\ud305\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \ud2b9\ud788 \uc18c\ub9e4\uc5c5\uacfc \uac19\uc740 \uacbd\uc7c1\uc801\uc778 \ubd84\uc57c\uc5d0\uc11c \ub354 \uc798 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h3><b>\uc2a4\ub9c8\ud2b8 \uc785\ucc30<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc2a4\ub9c8\ud2b8 \uc785\ucc30 \uae30\uc220\uc740 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uc815\uad50\ud55c \ubc29\ubc95\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uad6c\uae00 \uad11\uace0\ub294 \uc804\ud658\uc744 \ucd5c\ub300\ud654\ud558\uace0 \ud68d\ub4dd \ube44\uc6a9(CPA)\uc744 \ucd5c\uc18c\ud654\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uc785\ucc30 \uc804\ub7b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud0c0\uac9f CPA \ub610\ub294 \uad11\uace0 \uc9c0\ucd9c \ub300\ube44 \ubaa9\ud45c \uc218\uc775(ROAS)\uacfc \uac19\uc740 \uae30\uc220\uc740 \ud074\ub9ad\uc774 \ud310\ub9e4\ub85c \uc804\ud658\ub420 \uac00\ub2a5\uc131\uc5d0 \ub530\ub77c \uc785\ucc30\uac00\ub97c \ub3d9\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc608\uc0b0\uc774 \uc801\uc808\ud558\uac8c \uc0ac\uc6a9\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc790\ub3d9 \uc785\ucc30\uc740 CPC \uc785\ucc30\uc744 \uc790\ub3d9\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub97c \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc218\ub3d9\uc73c\ub85c \ud558\ub294 \uac83\uacfc \ub3d9\uc77c\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \uc218\ub3d9 CPC, CPC \ubc0f CPM \uc785\ucc30\uc740 \uc77c\ubc18\uc801\uc73c\ub85c &#8216;\uc218\ub3d9 CPC&#8217;\uc778 \uc218\ub3d9 \uc785\ucc30 \ubc29\ubc95\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h5><b>CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9)<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">\uad11\uace0\ub97c \uc900\ube44\ud558\uace0 \uac01 \ud0a4\uc6cc\ub4dc\ub098 \uad11\uace0 \uadf8\ub8f9\uc5d0 \ub300\ud574 \uad11\uace0\uc8fc\uc5d0\uac8c \ud074\ub9ad \ube44\uc6a9\uc744 \uc9c1\uc811 \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c \ud0c0\uac9f\ud305 \uc694\uc18c(\uc5f0\ub839, \uc9c0\uc5ed, \uad00\uc2ec\uc0ac \ub4f1)\uc5d0 \ub530\ub77c \uc785\ucc30\uac00\ub97c \ubbf8\uc138 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4 (\uc785\ucc30 \uc870\uc815).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uadf8\ub7ec\ub098 \uc804\uccb4\uc801\uc778 \uc81c\uc5b4 \uad8c\ud55c\uc774 \uc788\ub2e4\uace0 \ud574\uc11c \ubb34\uc870\uac74\uc801\uc778 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc2a4\uc2a4\ub85c \ud55c\ub2e4\uace0 \ud574\uc11c \ub354 \ud6a8\uc728\uc801\uc778 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>\uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uc740 AI\uac00 \ud0a4\uc6cc\ub4dc\ub098 \uad11\uace0 \uadf8\ub8f9\uc5d0 \uc785\ucc30\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \ub3d9\uc77c\ud558\uac8c \uc785\ucc30 \uc870\uc815\uc5d0\ub3c4 \uc801\uc6a9\ub429\ub2c8\ub2e4. \ubaa9\ud45c \ub2ec\uc131 \uac00\ub2a5\uc131, \uc9c0\uc5ed, \uad00\uc2ec\uc0ac, \uad6c\ub9e4 \uc758\ub3c4, \uc5f0\ub839, \uc131\ubcc4, \uc2dc\uac04\ub300 \ub4f1\uc5d0 \ub530\ub77c \uc785\ucc30\uac00\ub97c \uc870\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc790\ub3d9 \uc785\ucc30 \uc804\ub7b5\uc5d0\uc11c\ub294 \ud0a4\uc6cc\ub4dc\ub098 \uad11\uace0 \uadf8\ub8f9\ubcc4\ub85c \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc744 \uc124\uc815\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc120\ud0dd\ud558\uac8c \ub418\uba70, \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc124\uc815\ud560 \uc218 \uc788\ub294 \ubaa9\ud45c\uac12\uc744 \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h3><b>\ubc18\uc751\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uc0ac\uc6a9\ud558\uae30<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc774 \uc804\ub7b5\uc5d0\uc11c \ubc18\uc751\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c(GDN) \uad11\uace0 \uacf5\uac04\uc5d0 \ub9de\uac8c \ud06c\uae30, \uc678\uad00 \ubc0f \uc2a4\ud0c0\uc77c\uc774 \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ub429\ub2c8\ub2e4. \ubaa8\ub4e0 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uc911\uc5d0\uc11c \uac00\uc7a5 \ub113\uc740 \ub3c4\ub2ec \ubc94\uc704\ub97c \uac16\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubc18\uc751\ud615 \uad11\uace0\uc5d0\ub294 \uc124\uba85, \ud68c\uc0ac \uc774\ub984, \uae34 \uc81c\ubaa9 \ubc0f \uc9e7\uc740 \uc81c\ubaa9\uacfc \uac19\uc740 \ud14d\uc2a4\ud2b8 \uad6c\uc131 \uc694\uc18c\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \ud3ec\ud568\ub429\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc740 \uac01 \uad11\uace0 \uacf5\uac04\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud5e4\ub4dc\ub77c\uc778\uacfc \uc81c\ucd9c\ub41c \uc790\uc0b0(\ub85c\uace0, \uc774\ubbf8\uc9c0, \ube44\ub514\uc624 \ub4f1)\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc778 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uba38\uc2e0 \ub7ec\ub2dd\uc740 \uacfc\uac70 \uc131\uacfc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc62c\ubc14\ub978 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc804\ub2ec\ud569\ub2c8\ub2e4. \ucd5c\uc801\ud654 \ub2e8\uacc4\uc5d0\uc11c \uad6c\uae00\uc740 \ub178\ucd9c \uc2dc\uc810\uc5d0 \ub192\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \uad11\uace0\ub97c \uc0dd\uc131\ud558\uae30 \uc704\ud574 \ucd5c\uc801\uc758 \uc790\uc0b0 \uc120\ud0dd\uc744 \ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubc18\uc751\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c, \uc720\ud29c\ube0c, Gmail\uc5d0\uc11c \uac70\uc758 \ubaa8\ub4e0 \ud06c\uae30\uc758 \ud14d\uc2a4\ud2b8, \uc774\ubbf8\uc9c0 \ub610\ub294 \ub124\uc774\ud2f0\ube0c \ud615\uc2dd \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>\ubbf8\uc138 \uc870\uc815 \ubc0f \uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc804\ub7b5\uc744 \uc870\uc815\ud558\ub294 \uac83\uc740 \uc131\uacf5\uc801\uc778 \uad6c\uae00 \uad11\uace0\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud074\ub9ad\ub960 \ubc0f \uc804\ud658 \ud1b5\uacc4\uc640 \uac19\uc740 \uba54\ud2b8\ub9ad\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uba74 \ucd94\uc138\uc640 \uac1c\uc120 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<h3><b>\uad6c\uae00 \uad11\uace0 \ucd5c\uc801\ud654 \ubc29\ubc95: \uc0ac\ub840<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\uc5ec\uae30\uc11c \uc804\ud658\uc728\uacfc \ud68d\ub4dd \ube44\uc6a9(CPA)\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \uc608\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>\ub79c\ub529 \ud398\uc774\uc9c0 \uc2e4\ud5d8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uacc4\uc18d \uc2e4\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uad6c\uae00 \ucd5c\uc801\ud654 \ub3c4\uad6c\ub294 \ub2e4\uc591\ud55c \uc2e4\ud5d8 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uac00\uc7a5 \uc27d\uace0 \uc77c\ubc18\uc801\uc778 \ubc29\ubc95\uc740 \ud398\uc774\uc9c0 A\uc640 B\uc758 \ub450 \ubc84\uc804\uc744 \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ubc29\ubb38\uc790\uc758 50%\uc5d0\uac8c\ub294 \ud398\uc774\uc9c0 A\ub97c \ubb34\uc791\uc704\ub85c \ubcf4\uc5ec\uc8fc\uace0, \ub098\uba38\uc9c0 50%\uc5d0\uac8c\ub294 \ud398\uc774\uc9c0 B\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ud398\uc774\uc9c0\uac00 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>\uad11\uace0 \uc2e4\ud5d8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uad11\uace0\uc5d0\ub294 \ubcc4\ub3c4\uc758 \uc2e4\ud5d8 \ub3c4\uad6c\uac00 \uc5c6\uc73c\uba70, \ube44\uad50 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc5ec\ub7ec \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \ubd84\uc57c\ubcc4\ub85c \uad6c\ubd84\ud558\uac70\ub098 \uc5ec\ub7ec \uad11\uace0\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, \uc138\uc815\uc81c\ub97c \uad11\uace0\ud560 \ub54c, \uc131\ub2a5\uacfc \uc548\uc815\uc131\uc740 \uc644\uc804\ud788 \ub2e4\ub978 \ud558\uc704 \uc601\uc5ed\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub450 \uac1c\uc758 \uad11\uace0\ub97c \ub9cc\ub4e4\uc5b4 \ud558\ub098\ub294 \uc6b0\uc218\ud55c \uc138\uc815\ub825(\uc131\ub2a5)\uc744 \uac15\uc870\ud558\uace0, \ub2e4\ub978 \ud558\ub098\ub294 \uc778\uccb4\uc5d0 \ubb34\ud574\ud568(\uc548\uc804\uc131)\uc744 \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>\ud0c0\uac9f\ud305 \uc2e4\ud5d8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\ud0c0\uac9f\ud305\uc5d0\ub3c4 \ubcc4\ub3c4\uc758 \uc2e4\ud5d8 \ub3c4\uad6c\uac00 \uc5c6\uc9c0\ub9cc, \ub2e4\ub978 \uadf8\ub8f9\uc744 \uc2dc\ub3c4\ud574\ubcf4\uace0 \uc5b4\ub5a4 \uac83\uc774 \ub354 \uc798 \uc791\ub3d9\ud558\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uac00\uc7a5 \uac04\ub2e8\ud55c \ubc29\ubc95\uc740 \ubaa8\ub4e0 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8(\uce74\ud14c\uace0\ub9ac)\ub97c \uc0ac\uc6a9\ud558\uac70\ub098 \uc77c\ubd80 \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\ud305 \ubaa9\ub85d\uc5d0 \ucd94\uac00\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud0c0\uac9f\ud305 \ubaa9\ub85d\uc740 \uad00\ub9ac \ub3c4\uad6c\uc774\uc790 \ubcf4\uace0\uc11c\uc774\ubbc0\ub85c, \ub300\uc0c1\uc5d0 \ud2b9\uc815\ud558\uba70 \uc131\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h4><b>\ucea0\ud398\uc778 \uc2e4\ud5d8<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\uae30\uc874 \ucea0\ud398\uc778 \uc608\uc0b0\uc758 \uc77c\ubd80\ub85c \ud558\ub098\uc758 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uace0 \ucea0\ud398\uc778 \ub610\ub294 \uc785\ucc30 \uc804\ub7b5\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f\ud305\uacfc \uac19\uc740 \uae30\ubcf8 \uc694\uc18c\ub97c \uc2e4\ud5d8\ud558\uace0\uc790 \ud560 \ub54c \uc774 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc608\ub97c \ub4e4\uc5b4, \ud558\ub098\uc758 \uad11\uace0 \ucea0\ud398\uc778\uc740 \uc6d0\ubcf8\uacfc \ub3d9\uc77c\ud55c \ud0c0\uac9f CPA\ub97c \uc0ac\uc6a9\ud558\uace0, \uc2e4\ud5d8\uc5d0\uc11c\ub294 \ud074\ub9ad \uac00\uaca9(\uc785\ucc30)\uc758 \uc0c1\ud55c\uc744 \uc0ac\uc6a9\ud558\uba70, \ud0c0\uac9f CPA \uac12\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc0c1\ud55c\uc744 \uc124\uc815\ud558\uba74 \ud074\ub9ad \ube44\uc6a9\uc774 \ub0ae\uc544\uc9c0\uace0, \uc804\ud658\ub2f9 \ube44\uc6a9\uc774 \ub098\uc62c\uc9c0, \ud0c0\uac9f\ubcf4\ub2e4 \ub0ae\uc740 \uc804\ud658\ub2f9 \ube44\uc6a9\uc774 \ub098\uc62c\uc9c0\ub97c \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<h2><b>\uad6c\uae00 \uc560\ub4dc\uc13c\uc2a4\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\uad6c\uae00 \uc560\ub4dc\uc13c\uc2a4(Google AdSense) \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc6f9\uc0ac\uc774\ud2b8 \uc18c\uc720\uc790\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \ucf58\ud150\uce20\ub97c \uc218\uc775\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc791\ub3d9 \ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc6f9\uc0ac\uc774\ud2b8, \uc720\ud29c\ube0c \ucc44\ub110 \ub610\ub294 \ube14\ub85c\uadf8\uac00 \uc788\ub294 \uacbd\uc6b0 \uad6c\uae00 \uc560\ub4dc\uc13c\uc2a4\uc5d0 \ub4f1\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2b9\uc778\uc774 \ub418\uba74 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uae30 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6c\uae00\uc740 \ud398\uc774\uc9c0\uc758 \ucf58\ud150\uce20\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc74c\uc2dd \ube14\ub85c\uadf8\uac00 \uc788\ub2e4\uba74 \uc8fc\ubc29\uc6a9\ud488\uc774\ub098 \uc694\ub9ac\ucc45 \uad11\uace0\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\ub97c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \ub9e4\ub825\uc801\uc774\uace0 \uc720\uc6a9\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc0ac\uc6a9\uc790\uac00 \uc774\ub7ec\ud55c \uad11\uace0\ub97c \ud074\ub9ad\ud558\uac70\ub098 \ub54c\ub85c\ub294 \ub2e8\uc21c\ud788 \uc2dc\uccad\ud560 \ub54c\ub9c8\ub2e4 \uc218\uc775\uc744 \uc5bb\uc2b5\ub2c8\ub2e4. \uc9c1\uc811 \ud310\ub9e4\ud560 \ud544\uc694 \uc5c6\uc774 \ucf58\ud150\uce20\ub97c \uc218\uc775\ud654\ud558\ub294 \uc26c\uc6b4 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad11\uace0\uc758 \uc704\uce58\uc640 \ubaa8\uc591\uc740 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uad6c\uae00 \uc560\ub4dc\uc13c\uc2a4 \uc124\uc815\uc5d0\uc11c \ub514\uc790\uc778\uacfc \uc798 \uc5b4\uc6b8\ub9ac\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6d\uac00\uc640 \ud1b5\ud654\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ub294 \ucd5c\uc18c \uc778\ucd9c \uac00\ub2a5\uc561\uc5d0 \ub3c4\ub2ec\ud558\uba74 \uc794\uc561\uc744 \uc1a1\uae08\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>\uad6c\uae00 \uad11\uace0\uc758 \ubbf8\ub798 \ud2b8\ub80c\ub4dc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\ub2e4\ub978 \ubd84\uc57c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc2e0\ud765 \ud2b8\ub80c\ub4dc\uc5d0 \uc758\ud574 \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uacf5\uc9c0\ub2a5(AI) \uc54c\uace0\ub9ac\uc998\uc740 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc0ac\uc6a9\uc790 \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc790\ub3d9\ud654\uc758 \uc99d\uac00\ub294 \uad11\uace0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uc5ec \uc804\uccb4 \uad6c\uae00 \uad11\uace0 \ube44\uc6a9\uc744 \uac10\uc18c\uc2dc\ud0b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub610\ud55c, \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\ub294 \uae30\uc5c5\uc774 \uad6c\uae00 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \uc811\uadfc\ud558\ub294 \ubc29\uc2dd\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uc810\uc810 \ub354 \uc77c\ubc18\uc801\uc778 \uad11\uace0\ubcf4\ub2e4 \uc9c4\uc815\uc131 \uc788\uace0 \uad00\ub828\uc131 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc120\ud638\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub300\uc0c1 \uc778\uad6c\ud1b5\uacc4\uc5d0 \ubd80\ud569\ud558\ub294 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub354\uc6b1\uc774, \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc774 \uacc4\uc18d \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ubaa8\ubc14\uc77c \uc911\uc2ec\uc758 \uad11\uace0 \uc804\ub7b5\uc73c\ub85c\uc758 \ub208\uc5d0 \ub744\ub294 \uc804\ud658\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \uc1fc\ud551 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc758 \uc2dc\uac01\uc801 \ud45c\ud604\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\ub294 \ub354 \uc26c\uc6b4 \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc744 \ucd09\uc9c4\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0 \ub9de\uac8c \uc870\uc815\ub41c \uc0c8\ub85c\uc6b4 \uad11\uace0 \ud615\uc2dd\uc758 \uac1c\ubc1c\ub3c4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h2><b>\uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad6c\uae00 \uad11\uace0\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0(Google Ads)\ub294 \uad6c\uae00 \uc790\uccb4\uc758 \uc628\ub77c\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uad11\uace0\uc8fc\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\uae30 \uc704\ud55c \uad11\uace0\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 \uad6c\uae00\uc758 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc640 \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c \ub0b4\uc758 \ub2e4\ub978 \uc0ac\uc774\ud2b8\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad6c\uae00 \uad11\uace0 \ube44\uc6a9\uc740 \uc5bc\ub9c8\ub098 \ub4dc\ub098\uc694?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0\uc758 \ube44\uc6a9\uc740 \ud0a4\uc6cc\ub4dc\uc758 \uacbd\uc7c1\ub825\uacfc \uad11\uace0 \ud488\uc9c8\uacfc \uac19\uc740 \uc694\uc18c\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc608\uc0b0\uc744 \uc124\uc815\ud558\uace0 \uad11\uace0 \uc704\uce58\uc5d0 \uc785\ucc30\ud558\uba70, \uc77c\ubc18\uc801\uc73c\ub85c \ud074\ub9ad\ub2f9 \uc9c0\ubd88(CPC) \ub610\ub294 \ucc9c \ud68c \ub178\ucd9c\ub2f9 \uc9c0\ubd88(CPM)\uc744 \ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc62c\ubc14\ub978 \ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uc62c\ubc14\ub978 \ud0a4\uc6cc\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uad6c\uae00 \ud0a4\uc6cc\ub4dc \ud50c\ub798\ub108\uc640 \uac19\uc740 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub300\uc0c1 \uace0\uac1d\uc774 \uac80\uc0c9\ud558\ub294 \uad00\ub828 \uc6a9\uc5b4\ub97c \ucc3e\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uac80\uc0c9\ub7c9, \uacbd\uc7c1\ub825, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc640\uc758 \uad00\ub828\uc131\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud488\uc9c8 \uc810\uc218\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\ud488\uc9c8 \uc810\uc218(Quality Score)\ub294 \uad11\uace0\uc758 \uad00\ub828\uc131\uacfc \ud488\uc9c8\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ud0a4\uc6cc\ub4dc\uc640 \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \ud3ec\ud568\ud558\uc5ec \uad11\uace0\uc758 \ud488\uc9c8\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad6c\uae00 \uad11\uace0\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad6c\uae00 \uad11\uace0 \ubcf4\uace0\uc11c, \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \ubc0f \uc804\ud658 \ucd94\uc801 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 \ud074\ub9ad\uc218, \ub178\ucd9c\uc218, \uc804\ud658\uc218\uc640 \uac19\uc740 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \uce21\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>\uc77c\ubc18\uc801\uc778 \ubb38\uc81c \ud574\uacb0<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad11\uace0\uac00 \ub098\ud0c0\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\uac00 \ub098\ud0c0\ub098\uc9c0 \uc54a\ub294\ub2e4\uba74, \uc608\uc0b0, \uc785\ucc30 \uc124\uc815 \ubc0f \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624. \ud0a4\uc6cc\ub4dc\uac00 \uad00\ub828\uc131\uc774 \uc788\uace0 \uacc4\uc815\uc774 \uc815\uc0c1 \uc0c1\ud0dc\uc778\uc9c0\ub3c4 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad11\uace0\uac00 \uc2b9\uc778\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\ub294 \uad6c\uae00\uc758 \uad11\uace0 \uc815\ucc45 \uc704\ubc18\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc774\uc720\ub85c \uc2b9\uc778\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ucc45 \uc9c0\uce68\uc744 \uac80\ud1a0\ud558\uace0 \ud544\uc694\ud55c \uc870\uc815\uc744 \ud55c \ud6c4 \uad11\uace0\ub97c \ub2e4\uc2dc \uc81c\ucd9c\ud558\uc138\uc694..<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud074\ub9ad \uc218\uac00 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\uac00 \ud074\ub9ad\uc744 \ubc1b\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0, \uad11\uace0 \uce74\ud53c\ub97c \uc218\uc815\ud558\uace0 \ud0c0\uac9f\ud305\uc744 \uc870\uc815\ud558\uac70\ub098 \ud0a4\uc6cc\ub4dc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc744 \uace0\ub824\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. A\/B \ud14c\uc2a4\ud2b8\ub294 \ub300\uc0c1 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uacf5\uac10\ub418\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uacb0\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad6c\uae00 \uad11\uace0 \ube44\uc6a9\uc774 \uc608\uc0c1\ubcf4\ub2e4 \ub192\uc2b5\ub2c8\ub2e4.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\ub192\uc740 \ube44\uc6a9\uc740 \uacbd\uc7c1\ub825 \uc788\ub294 \ud0a4\uc6cc\ub4dc \ub610\ub294 \ub0ae\uc740 \ud488\uc9c8 \uc810\uc218\ub85c \uc778\ud574 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc785\ucc30 \uc804\ub7b5\uc744 \uc7ac\uac80\ud1a0\ud558\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uba70 \ubd80\uc815 \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad00\ub828\uc131\uc774 \ub0ae\uc740 \ud074\ub9ad\uc744 \uc904\uc774\ub294 \uac83\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ol>\n<h2><b>\uc6a9\uc5b4\uc9d1<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uad11\uace0 \uc21c\uc704(Ad Rank):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad6c\uae00\uc774 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uc5d0\uc11c \uad11\uace0\uc758 \uc704\uce58\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \uac12\uc785\ub2c8\ub2e4. \uc8fc\ub85c \uc785\ucc30 \uae08\uc561, \ud488\uc9c8 \uc810\uc218, \uad11\uace0 \uc601\ud5a5 \ub4f1\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud0a4\uc6cc\ub4dc(Keywords):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790\uac00 \uad6c\uae00\uc5d0\uc11c \ud574\ub2f9 \uc6a9\uc5b4\ub97c \uac80\uc0c9\ud560 \ub54c \uad11\uace0\ub97c \ud2b8\ub9ac\uac70\ud558\uae30 \uc704\ud574 \uc120\ud0dd\ud558\ub294 \ub2e8\uc5b4 \ub610\ub294 \uad6c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud488\uc9c8 \uc810\uc218(Quality Score):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\uc758 \ud488\uc9c8\uc744 \ud3c9\uac00\ud558\ub294 \uc810\uc218\ub85c, \uad11\uace0\uc758 \ud488\uc9c8, \ud0a4\uc6cc\ub4dc \uc120\ud0dd, \ub9ac\ub514\ub809\uc158\ub418\ub294 \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \ud488\uc9c8\uc744 \ud655\uc778\ud569\ub2c8\ub2e4. \uad11\uace0 \uc704\uce58\uc640 \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc5d0 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud074\ub9ad\ub960(CTR):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\uac00 \ud45c\uc2dc\ub41c \ud69f\uc218 \ub300\ube44 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc0ac\uc6a9\uc790 \ube44\uc728\uc785\ub2c8\ub2e4. \ub354 \ub192\uc740 CTR\uc740 \uad11\uace0\uac00 \ub354 \ub9ce\uc740 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud560 \ub54c\ub9c8\ub2e4 \ube44\uc988\ub2c8\uc2a4\uac00 \uc9c0\ubd88\ud558\ub294 \uae08\uc561\uc785\ub2c8\ub2e4. \uacbd\uc7c1\ub825\uacfc \ud488\uc9c8 \uc810\uc218\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc804\ud658(Conversion):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \ud6c4 \uc218\ud589\ud558\ub294 \ud589\ub3d9\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad6c\ub9e4 \ub610\ub294 \ub274\uc2a4\ub808\ud130 \uac00\uc785 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ub9ac\ub9c8\ucf00\ud305(Remarketing):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uc774\uc804\uc5d0 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc0c1\ud638 \uc791\uc6a9\ud55c \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uc5ec \uadf8\ub4e4\uc774 \ub2e4\uc2dc \ub3cc\uc544\uc624\ub3c4\ub85d \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ubd80\uc815 \ud0a4\uc6cc\ub4dc(Negative Keywords):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\uad11\uace0\ub97c \uad00\ub828\uc774 \uc5c6\uac70\ub098 \uc6d0\uce58 \uc54a\ub294 \uac80\uc0c9 \ucffc\ub9ac\ub85c\ubd80\ud130 \ubc29\uc9c0\ud558\ub294 \ud0a4\uc6cc\ub4dc\uc785\ub2c8\ub2e4. \uc774\ub294 \uad00\ub828\uc131\uc774 \ub0ae\uc740 \ud2b8\ub798\ud53d\uc744 \ud544\ud130\ub9c1\ud558\uace0 \ucea0\ud398\uc778 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=&#8221;team-area uk-team uk-section&#8221;][vc_row][vc_column]\r\n        <div class=\"uk-section-title section-title \">\r\n            <span><\/span>\r\n            <h2><\/h2>\r\n            <div class=\"bar\"><\/div>\r\n        <\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1729349138390{margin-right: 100px !important;margin-left: 100px !important;}&#8221;] \uad6c\uae00 \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?\u00a0 \uad6c\uae00\uc5d0 \uad11\uace0\ub294 \uc5b4\ub5bb\uac8c \ud558\ub098\uc694? \uad6c\uae00 \uad11\uace0\ub294 \uc8fc\ub85c \uacbd\ub9e4 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc6b4\uc601\ub418\uba70, \uc774\ub294 \uad6c\uae00 \uac80\uc0c9 \uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0\uc640 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad11\uace0\uc758 \uc704\uce58\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uad6c\uae00\uc5d0\uc11c \ub2e8\uc5b4\ub97c \uac80\uc0c9\ud560 \ub54c, \uad6c\uae00 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\ub294 \ub3d9\uc801\uc73c\ub85c \uac00\uc7a5 \uc801\ud569\ud55c \uad11\uace0\ub97c \ucc3e\uae30 \uc704\ud574 \uacbd\ub9e4\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 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