MUIS Halal Certification in Singapore - Why it is Important for Your Business
Nowadays, the demand for Halal certification in Singapore and globally are increasing every day. Many different companies are trying to expand their market and release products that can be used for Muslim consumers by applying the MUIS halal certification in Singapore, thus they are eager to get certification for their Halal products both locally and internationally. This particular situation is happening not without reasons, there are several causes that led to the companies having an interest in the Halal products. One of the many reasons, Halal food has accounted for one-fifth of the world food trade. The industry is growing at amazingly $547 billion per year, with predictions that the Halal food market will grow to more than 20% over the next decade. More than 1.8 billion consumers worldwide purchase Halal products. The Muslim population itself increasing at the rate of 1.8% per annum, and surely they need more and more these products for their necessities. Moreover, by the year 2020, it is said that Halal tourists stand to be the fastest-growing sector, giving so many opportunities for a lot of companies that halal consultancy and agency can assist to target their market toward them.
Although Muslim consumers had difficulty accessing halal food products, especially if they did not live in their own countries until a decade ago, as a consequence of the rise in production and consumption for halal food products, halal-certified products are now offered for sale in big supermarkets, such as malls and hypermarket franchises. Also, food manufacturers are trying to attract more Muslim consumers in most Muslim populated countries by increasing the range of halal food items. The international market, which entails multinationals such as Tesco, Unilever, and Nestle, is expanding its scope of certified halal food products intending to reach huge audiences in the halal food market, particularly in Asian and Middle Eastern countries.
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What is Halal?
But first, what is Halal, and why it needs to be certified? The word “Halal” means “permitted/allowed”. Euromonitor stated that Islamic law dictates that Muslims must follow Halal standards when consuming goods and services. The goods not only composed of food and beverages but also products such as beauty and personal care. In terms of food products, Halal meat products have to be sourced from healthy animals which slaughtered according to Islamic ways, such as:
- The animal has to be alive and healthy
- The slaughter has to be performed