Why your Products Should Get MUIS Halal Certification?
Nowadays, the demand for Halal certification in Singapore and globally are increasing every day. Many different companies are trying to expand their market and release products that can be used for Muslim consumers, thus they are eager to get certification for their Halal products in both locally and internationally. This particular situation is happening not without reasons, there are several causes that led to the companies having an interest in the Halal products. One of the many reasons, Halal food has accounted for one-fifth of the world food trade. The industry is growing at amazingly $547 billion per year, with predictions that the Halal food market will grow to more than 20% over the next decade. More than 1.8 billion consumers worldwide purchase Halal products. The Muslim population itself increasing at the rate of 1.8% per annum, and surely they need more and more these products for their necessities. Moreover, by the year 2020 it being said that Halal tourists stand to be the fastest growing sector, giving so many opportunities for a great deal of companies to target their market toward them.
But first, what is Halal and why it need to be certified? The word “Halal” means “permitted/allowed”. Euromonitor stated that Islamic law dictates that Muslims must follow Halal standards when consuming goods and services. The goods not only composed of food and beverages, but also products such as beauty and personal care. In terms of food / food products, Halal meat products have to be sourced from healthy animals which slaughtered according to Islamic ways, such as:
- Animal has to be alive and healthy
- The slaughter has to be perform by Muslim in an appropriately ritual manner, including performing in the name of Allah
- The animal’s throat must be cut by a sharp knife severing the carotid artery, jugular vein and windpipe in as single swipe
- Blood must be drained out of the carcass
With the other food products, the products which are deemed as halal are when they meet the following:
- Produced without any forbidden ingredients (dead animal prior to slaughter, alcohol, pork, etc.)
- Proven to be not harming the consumers’ health and well being
- Must be clean and hygienic
- Have supply chain integrity
Seeing all the above requirements on products, there is a necessity to differentiate which products are Halal or not, therefore a means of such products to get Halal certified is required so that Muslim consumer can use go to the market and choose their products safely without any doubts or hesitations.
How to get Singapore Halal Certificate from MUIS?
Every country, usually has their own certification body and organisation which regulates which products or services that can obtain a Halal certificate. In Singapore, Majlis Ugama Islam or MUIS Halal is the organization which manages the Singapore Halal food certification. According to MUIS, the certification is not compulsory in Singapore, but rather voluntary for all business. Therefore, it is the company choice whether they want to apply food certificate or not. Usually, the businesses which are applying for Halal food certification are those who are targeting Muslim consumers.
The Singapore MUIS Halal Standards (SMHS) have been developed by the Islamic Religious Council of Singapore (MUIS), in collaboration with SPRING Singapore (national standards body) and MUIS-appointed Halal standards committee, comprising religious scholars, industry players and government officials. Its objectives are to provide transparent religious and technical guidelines pertaining to the certification, to enhance consistency with regard to compliance with MUIS Halal certification terms and conditions, and to facilitate trade and other business opportunities.
As stated by MUIS, the Halal certification is “an independent testimony that a food/product is prepared, processed, stored, and handled in a manner that is suitable for Muslims.” To continuously enhance the credibility of MUIS Halal certification, MUIS implemented several initiatives, including the MUIS e-Halal System (2007), Halal Quality Management System (HalMQ; 2008), and MUIS Halal audits / inspections (2009 – 2012).
HaIMQ certification uses a process-based approach, which evaluates all the food production process, start from the receipt of raw materials to the sale of end products. HaIMQ has several objectives, which are as follows:
- Enhance halal compliance through a more structured and systematic approach
- Increase competitive advantage of certified companies
- Increase credibility of MUIS halal certification
- Meet rising expectations of Muslim consumers
- Increase international recognition of MUIS halal certification
Halal certification in Singapore doesn't come without a cost, and they are varied in accordance with the type and size of the certification needed. For a typical owner of small food establishment, the cost of Halal certification (valid for a year) including training staff on Halal requirements are ranging from $670 to over $1,130. The Singapore Halal food certification makes sure that sourced ingredients, preparation methods, and kitchen are Halal.
Even though the certification seems more costly, according to MUIS it also has many benefits, such as:
- Leverage on the global halal market which worth more than $2.1 trillion
- Globally enhance competitive advantage between companies
- Provide greater assurance to Muslim consumers
- Leverage on small investment cost with potential huge growth in revenue
- Boost company’s reputation to meet various customer’s needs.
Which products or services that can apply for Halal certification?
Almost every product can be applied for Halal certificate, as long as it meets the requirements. Usually, food industries are the one who gets this certification mostly. MUIS Halal itself offers 7 types of Halal Certification schemes that can be chosen per company type and needs:
- Eating establishment scheme: issued to retail food establishments, including restaurants, school canteens, bakeries, confectionaries; and temporary stalls in bazaars, flea market, trade fairs, etc.
- Endorsement scheme: issued to imported; exported or re-exported products.
- Food preparation area scheme: issued to catering establishments and central kitchen facilities.
- Poultry abattoir scheme: issued to poultry abattoirs for freshly slaughtered poultry
- Product scheme: issued to products which are manufactured or partly manufactured in Singapore
- Storage facility scheme: issued to stationary and mobile storage facilities, such as warehouses
- Whole plant scheme: issued to manufacturing facilities
Halal Certification Consultant, to help you get Halal Certificate for your products
Getting a Halal certification can be a quite complicated process if you have no idea how to start working and planning your Halal certification process. We as Halal certification consultant in Singapore, can help your company to get your products / services, certified from MUIS Halal successfully as long as the company keeps the integrity to meet all Halal requirements. In case, if you target the international market, we can also help you to select the right Halal certification body that best suits to your business needs, as some countries have specific requirements which Halal certification body which they recognized for the imported products.
Our consultation consists of several services, such as:
- Halal consultation and application
Our consultants will give you all the necessary information you need to know about practices which are in accordance within the Islamic Halal rules, to make sure that your products and/or services meet all Halal certification requirements. We will help you to choose the right Scheme, review operations for Halal compliance, facilitate HALMQ principles, prepare Halal documentation, respond to application shortcomings, brief with Halal team and your company, and review your company’s Halal process before actual Halal certification.
- Halal implementation and documentation
We can assist your company to implement the 10 HaIMQ principles in order to get Halal certification. The principles are as follows:
- Formation of Halal Team & Job Scope
- Define the nature of business / product
- Construct and verify flow charts
- Identify Halal threats and control measures
- Determine Halal Assurance Points (HAPs)
- Establish monitoring system for HAPs
- Establish corrective system for HAPs
- Create Halal File & Record-Keeping System
- Verify the Halal system
- Review the Halal system
- Halal maintenance and renewal services
After getting a certificate, we can help you to maintain the certification in regards with audit and renew it when the time is up for renewal.
- International Halal certification assistant
We can help local companies verify the Halal label of other international agencies and help get Halal certification when the company wants to go global and needs Halal certification bodies outside of Singapore, such as Malaysia or Indonesia.
In general, the order of applying for a certificate by our Halal certified Singapore consultant is inquiry, consultancy, pre-application, application, processing, certification, maintenance, and last is renewal. At each step, we will best guide you to produce the desired results so that your company can get Halal certification.
If your company is interested in obtaining Halal certification, is eager to export Halal products to other countries, and unsure of Halal market dynamics, feel free to contact us and we are happy to serve you with our best consultant to help you with all of your needs regarding to Halal certification matters.
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