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Integrating Digital PR in SEO Strategies
Public relations has evolved dramatically over time. It's no longer enough to churn out press releases and concentrate exclusively on public relations. News can now be distributed further and quicker to a targeted audience due to the advancement of digital PR, allowing you to optimize news like never before. If you're curious about how digital PR and - 28AprRead More
Manage Journalist Contacts with A CentralStation CRM
Contacts with journalists are crucial in public relations. A simple Excel spreadsheet is not enough for you to keep track of your contacts. Using the example of CentralStation CRM, we will show you how you can manage the contact data of journalists professionally with the help of a CRM system. The primary function of CentralStation CRM is to map the - 28AprRead More
How to Handle Bad Reviews on Google to Save Your Public Relations
Did someone give you a bad rating on Google? In this blog article, you will find out which Google reviews you can delete, which steps you have to follow and which alternatives are available to you. How Bad Reviews Occur A guest didn't like your food, or someone was dissatisfied with your service - this - 28AprRead More
The New Definition of PR in the Digital Age
Public Relations are activities and systems designed to manage the public perception of an organization or individual. The Digital age is this present age, and due to the prevalence of online medium in many activities, things are now done differently. Suppose an individual has a reputation or history of being inconsiderate or mean to the - 28AprRead More
How to Choose the Right Journalist to Write About Your Company
Media content is not (yet) created by robots but by humans. And you have to convince these people to report on your company. It is often not that easy to identify the proper journalist or editor - we will give you specific tips. Identifying the right contact person within a medium is decisive for the - 28AprRead More
5 PR Tips for Dealing with Bad Press
It happens again and again that journalists cast a company in a negative vibe. Even if you do everything right, bad press can hit you. What should you do in such a case? To stop working with the responsible editor or a newspaper altogether is often the wrong way to go. Some editors don't shy - 28AprRead More
Most Effective Digital PR Trends For 2021
If there's one thing the previous year has taught us, it's the value of constructive messaging. In some ways, it's becoming more difficult than ever to say something meaningful without being called out by anyone, anywhere. In this article, I will go through the most effective digital PR trends for the year 2021. Pay attention - 28AprRead More
The Right Media for Your Public Relations
The question of whether you are targeting the right media is crucial for the success of your PR. The principle that counts in public relations work is quality instead of quantity. Which journalists and media are suitable as a target group for your public relations work depends on your company, your target group and the - 28AprRead More
Should You Do PR Internally or Find a Suitable PR Agency?
The use of PR is particularly interesting for small and medium-sized companies. Does it make sense to handle press work within the company, or should the work be outsourced to an external service provider? Why Does PR Agency Exist? PR can play a decisive role, especially for small and medium-sized companies. Journalists in their role
