Regardless of the business that you are in, you would undoubtedly agree that the business world is becoming more and more competitive. Consumers have increasing numbers of options in the marketplace and companies start to blend together. This is especially true in countries like Singapore, Malaysia, and Hong Kong, as a flood of startups and young companies are catering to a growing and enthusiastic market. Fending off both established players and scrappy upstarts is the new reality.
Because of this, branding is a critical part of any company in Asia. In today’s day and age, you simply cannot be passive and let the market define your brand and what you stand for. You and your business need to take ownership over branding and your public profile. Without doing so, you are vulnerable to the characterizations articulated by competitors and consumers on social media and in the marketplace. Often, those characterizations are exaggerated, inaccurate, or simply wrong. Refusing to take action allows those mischaracterizations to come to the surface and become ingrained in the eyes of potential customers.
That said, it is easy to put this task to the side. As a leader of any company, you are flooded with tasks, from satisfying customers to ensuring that your product or service is up to your expectations. Branding is something that can be relegated to the bottom of your list. It takes work and can be difficult—especially if you feel like you're not the most creative person. This line of thought is unfortunate. Along with this, by avoiding this branding and creative exercise, you may be jeopardizing the future of your business.
To solve this problem, we at Mandreel are happy to work with you and your company on your ongoing branding efforts. We are a digital marketing and graphic design agency that has extensive experience in helping all types of businesses with their branding and marketing needs. From product research to digital marketing, we are confident in our ability to help you and your business.
So how can our graphic design agency help you? At Mandreel, our experts can offer you a variety of branding and marketing services to help your business grow. Some of our most common services are below:
Product Research: Product research is an incredibly important component of any business. One of the worst things that can be done is building a product, hoping that there is a market for that product, and then later discovering that there, in fact, is not a market for the product. This can lead to frustration, demotivated employees, and lower profits. To increase the odds of success, the hard work of research must be done before the product is designed and released into the marketplace.
We are happy to help you with this process. Our experts can closely collaborate with your team—whether they are product designers or not—to work through and solve key issues before your product is released. Whether it is conducting market research through surveys or sharing prototypes of your product with potential customers, we will work through all parts of the product design process in order to ensure that current (or potential) customers are interested in your product.
Ultimately, our goal is to help you and your team rectify any core issues with a new or upcoming product. Our team is comprised of creative, innovative experts who are passionate about product design. They are excited to work with you to ensure that your upcoming business ventures are worthwhile.
Design and Development: Along with product research, our team of experts can help you with specific questions or issues related to design. Our professionals have extensive training in accessibility, user experience, and design thinking principles. Ultimately, we focus on the foundational principles and concepts that lead users to have positive experiences with digital products. We use that expertise and our prior experience to design and rework our clients’ products in order to increase user and customer engagement. In other words, you can think of us as a group of consultants who can introduce creativity and design thinking into your processes. We are passionate about design and are excited to share our passion with you.
Digital Marketing: At Mandreel, we also have a dedicated team of digital marketing experts. These experts are happy to work with you to not only analyze your current digital marketing efforts, but suggest ways that they can be improved. As Asia (and the world) continues to embrace digital technology, digital marketing has become increasingly important. Whether that means creating and advertising your products or services on social media websites or other websites on the internet, our goal is to get your products or services in front of a targeted, relevant audience of potential customers.
Our experts can help you find a cost-conscious way to find new and potential customers without exceeding your digital marketing budget. Whether you are targeting users or customers in Singapore, Hong Kong, Malaysia, or beyond, we are happy to develop and craft a branding and creative plan that fulfills your objectives.
It is easy to understand how our graphic design agency can help you and your business with your branding and creative efforts. But to better describe our services, we would like to present a simple case study on how a sample client can work with Mandreel to receive interesting branding and creative insights.
Let’s say that there is a media company that is headquartered in Hong Kong, but also caters to customers in Singapore and Malaysia. The company reports on news in these countries and posts articles and videos to their website. The company is a startup and is trying to figure out ways to increase engagement and build up recognition of its up and coming brand.
The media company reaches out to the Mandreel studio in order to work with its design and marketing experts. At their initial meeting, the media company decides that it wants Mandreel to help it develop a comprehensive branding and creative plan, where the Mandreel experts will help the company with product research and design tasks. Specifically, our experts help the media company research an idea for a new product that allows the company’s reporters to share their stories through virtual and augmented reality. The experts also work with the media company’s developers and designers to rethink a potential redesign of the company’s website.
Collaborating closely with the Mandreel studio, the media company decides to launch a trial of the virtual reality project, but in a much different way compared to their initial expectations. The company also proceeded to update certain parts of its website to increase user engagement and interaction with their reporters’ stories.
This is just a simple case study, yet it is illustrative of the services that we can offer you. Throughout our process, we emphasize clear and frequent communication. Without fully understanding your company’s current branding and creative landscape, your vision, and your objectives, it is almost impossible to offer targeted, relevant advice.
Therefore, we embrace close communication with our clients and partners. We emphasize clarity on our clients’ goals in working with us. And if necessary, we are happy to make revisions to our work. Your happiness is our number one goal and we are willing to go the extra mile to make that happen.
When signing up to work with us, you are able to access a group of talented professionals who have dedicated their careers to branding, marketing, and design. They have years of experience in these disciplines and are passionate about the subject matter. But above all, they care for each of our clients. Compared to a different branding or graphic design agency, clients aren’t treated as a number. We get to know our clients as people and are fully invested in accomplishing their goals and objectives.
Contact Us Today
With all of this said, we are confident that our branding and marketing services can help you and your company—whatever your goals. We are a creative, branding and graphic design agency that has years of experience working with clients both big and small. While we focus on clients based in Singapore, Malaysia, and Hong Kong, we are happy to work with you and your company, regardless of your location in Asia. Ultimately, we are extremely passionate about working with our clients and can’t wait to hear about your company’s objectives and goals.
If you would like to learn more about how we can help you, don’t hesitate to reach out to us. The best way to contact our experts is to send an email or to contact us through WhatsApp. Whether you have questions about our particular services or would like to begin working with our experts, we look forward to hearing from you.
So what are you waiting for? Get started today.
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