Google is the world’s most prominent search engine. Google receives billions of unique visitors around the world each and every month. Google users not only use the search engine to find answers to niche questions, but they use it to search for products that they can purchase. Simply put, Google is the dominant search engine and will continue to be so in the foreseeable future.
So considering this reality, you may be wondering how you tap into the power and scale of Google to help your company. In other words, is there a way to get your product in front of Google users who are entering queries to solve their problems?
Luckily, there is a way. In fact, it is one of the most effective ways to advertise your product or service to groups of people. We are specifically talking about Google AdWords. By tapping into the power of Google AdWords, you can reach a certain subset of potential customers who you may not normally reach through traditional marketing. Understanding Google AdWords is a crucial part of any digital marketer’s toolkit and we are happy to offer our expertise in Google AdWords to help you and your company accomplish your goals.
Google AdWords: The Basics
In case you aren’t familiar, Google AdWords is a program that allows you to advertise your product or service near the results of an organic Google search. While Google will place an “Ad” tag next to your advertisement, users will clearly see your ad within the results of particular Google searches.
Google AdWords is extremely powerful because your ads are being delivered to a segment of potential customers who are likely to purchase your product or service. Essentially, Google searches are a way of reading people’s minds as they are searching for ways to solve a problem that they are currently facing. The keywords that they type into Google’s search box are a way to understand potential problems that they are facing. By purchasing Google AdWords that appear when a user is typing in certain keywords, you are much more likely to find a potential customer that will become a paying customer.
Google AdWords: A Case Study
One simple example can show the power of Google AdWords. Let’s say that you own a company that sells football equipment in Hong Kong, Malaysia, and Singapore. You are searching for more customers to purchase your new shipment of elite goalkeeper gloves. You are hoping to sell the gloves in the next few weeks and are looking for a different way to advertise your gloves compared to taking out a newspaper or television advertisement. To solve this problem, you choose to advertise your gloves on Google AdWords.
By using Google AdWords, you can start an advertising campaign that focuses on Google users searching for goalkeeper equipment in certain areas of the world (like in Hong Kong, Malaysia, and Singapore). Once you determine your budget (specifically, the cost that you will pay per click of your advertisement on Google) and the length of the campaign, the AdWords campaign will begin. In all likelihood, those users who click your ad will be much more likely to purchase your elite goalkeeper gloves compared to a newspaper or television marketing campaign.
While this is a simple description of how AdWords works, it is an extremely powerful marketing tool. It may sound like magic. You may have tried to building up your organic search ranking so that your website appears on page one of Google results. This can take time and can tax company resources—especially if you are using a blog to increase your search engine optimization (“SEO”) ranking. Instead of spending time working on your organic SEO, why not simply just run a bunch of AdWords campaigns so that you are at the top of your preferred Google searches?
Truthfully, it’s more complicated than that. Yes, Google AdWords campaigns can be extremely powerful. Having said that, they can be expensive. As stated above, Google AdWords campaigns are based on costs per click. The cost per click can vary greatly based on the keywords that you want to target. One keyword phrase may be USD $0.10 or $0.20 while others may be $5 or even $10. As you can see, if you are targeting a keyword that is in high demand, your campaign can become expensive very quickly. Because of this, it is absolutely critical to find keywords that will not only lead to likely conversions, but those that won’t exceed your budget.
How We Can Help You
If you are interested in leveraging Google AdWords for your company, we are happy to help. At Digital Coco, we are experts in leveraging AdWords and ensuring that you are receiving many quality leads—regardless of the business that you are in or the products or services that you are offering.
Like the other services that we offer to our clients, we will start the process by sitting down and speaking with you about your goals and objectives. Are you trying to sell a new product or service? Are you trying to market a longstanding product to a different market segment? Or are you thinking of introducing a new product or service and want to test interest by canvassing certain individuals based on gender, location, or other attributes? We make it a priority to ask these questions early on in the process in order to craft the best AdWords campaign for you. Communication is essential to running an effective Google AdWords campaign.
Based on our initial conversations with you, we will work with our Google AdWords specialists to ensure that we are crafting a campaign to meet your objectives. Specifically, our AdWords specialists will complete extensive keyword research to determine the most cost-effective keywords for your company. After we complete this critical research, we will begin running AdWords campaigns, carefully monitoring your cost-per-click and ensuring that you are receiving the most value for the amount that you are spending.
Data is extremely important for our digital marketing work. Therefore, we not only track whether your cost-per-click is within your budget, but we track conversations from your ads. For instance, if your objective is to sell those elite goalkeeper gloves, we will track whether customers who clicked on your Google advertisement actually purchased the gloves. It’s one thing to run a Google AdWords campaign to increases visibility for a product or your business. It is quite another to actually ensure that the AdWords campaign leads to sales. We are cognizant of this reality and make it our top priority to achieve all of the objectives you set out at the beginning of the engagement.
Our job isn’t done once your AdWords campaign concludes. From there, we follow-up with all of our clients. We ask them whether they were satisfied with their most recent AdWords campaign. If so, we double down on what is working. If not, we don’t take it personally. Instead, we work with you to understand why you were dissatisfied and what we can do in the future to satisfy your expectations. Your success is our number one priority.
As with the other services that we offer to our digital marketing clients, our Google AdWords team is one of the best in the business. Our consultants have years of experience in helping their clients leverage Google AdWords. In addition to our experts’ years of experience, they are truly passionate about helping our clients understand Google AdWords and use it to accomplish their goals. There is no one size fits all solution. Rather, our consultants take their expertise and blend it with your particular needs in order to create a Google AdWords marketing plan that works best for you and your company.
Regardless of the size or sector of your business, we are confident that our Google AdWords experts can help you accomplish your goals. Our consultants are standing by, ready to hear your company’s story and use their prior knowledge to help you navigate the sometimes confusing world of Google AdWords.
Google AdWords is an essential part of any business’s marketing plan. Although there has been recent scrutiny about how internet giants like Google handle user privacy, Google is not going away anytime soon. It is here to stay and users absolutely love the product. Whether you want to reach potential customers in countries like Malaysia, Singapore, Hong Kong, or beyond, Google AdWords can open up new markets or market segments for your business. If you haven’t yet tried to tap into the power of Google AdWords, we are excited to help you start your journey.
To learn more about how we can help you with your Google AdWords goals, please do not hesitate to contact us. We are happy to hear from you. You can reach us by sending an email with your inquiry or contacting us via WhatsApp.
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