Tag: Branding

  • 28
    Apr

    The Rise of Digital PR; The Future of Marketing

    Digital PR is a marketing strategy that works with the online presence to create awareness for a business or brand. It involves networking with bloggers, journalists, pressmen, and social media influencers to draw the public's attention towards drawing in the right target audience for a particular business or brand. It is mostly achieved by using
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  • 28
    Apr

    What to Know Before Hiring PR Agency for Basic Press Kit 

    Before you hit the keys and send out your first press release, you should first lay the foundations for your PR - ideally in the form of a basic press kit and a press area on your website. We show you how it works.  The term press kit comes from when press information was still
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  • 28
    Apr

    How to Properly Address Bloggers for Press Release 

    Companies conduct press work and blogger relations with the same goal: They want to make their content accessible to a broader public because both journalists and bloggers act as multipliers. So you could think that the approach to classic media and blogs is very similar. Both “systems” work quite differently.  Stories Instead of Information  A
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  • 28
    Apr

    Public Relations For Self-Employed and SMEs 

    PR, that's something to do with media and communication. What is hidden behind the term Public Relations, or PR for short, is not that easy to get to the point. There are several thousand scientific definitions.   The term public relations is understood to mean the public communication of an organization or a company. The goal
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  • 28
    Apr

    Content Is King – Is This Relevant in the Digital PR Space? 

    Print media and conventional TV media are becoming faded to the present-day audience in advertisements and marketing. The number of pages devoted to online news reports has also risen. There are no new major players in the newspaper industry, and even television networks are gradually shifting their advertising online and producing content specifically for the
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  • 28
    Apr

    5 Types of PR Agency You Need to Know 

    In general, the term press work or public relations describes establishing a relationship between companies and media. All areas of a company's external communication are part of it.  Classic PR is supposed to improve the image of a brand in the public eye, open up new target groups, draw attention to a particular topic or
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  • 31
    Mar

    Sharing Your Knowledge Makes Your Brand More Attractive  

    Knowledge has always been one of man's most precious commodities. Even before agriculture and villages existed, knowledge was invaluable because it was very convenient to know where the most delicious fruits grew or how to differentiate the tracks of a prey and a predator.   It has always been like this. Knowledge has made a difference
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  • 30
    Mar

    Social Media Branding 

    One of the most effective tools for advertising your brand to make it known to the public is social media. When done correctly, social media branding can and will help you connect with your target market in the most effective way possible.    On various social media platforms like Facebook, Twitter, Instagram, social media branding has
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