Tag: Customer

  • 16
    Apr

    How to  Use Loyalty Portals 

    Loyalty portals focus on retaining customer loyalty. These are companies focused on studying the needs of customers and keeping them. B2B firms focus more on keeping customers through loyalty portals. You can improve customer loyalty by promoting the transparency level as you interact with customers, create relationships and trust. This post tells you how to
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  • 16
    Apr

    Best Strategies for Using Customer Testimonials in Marketing 

    Customer testimonials are effective tools in influencer marketing. They are positive reviews from people who have used a product or service. It is among the best strategies you can apply in marketing. When people go through testimonials from people who have used your product or service, it encourages more patronage. This post tells you the best strategies
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  • 16
    Apr

    Benefits of Using Customer Testimonials in Marketing 

    Customer testimonials can be used to promote a business. It is made up of a strategy in which customers endorse a product or service. Customer testimonials represent or say something about the experience of customers. This post tell you the benefits of using customer testimonials in marketing. The benefits are below.   Promote trust   Readers have more trust on testimonials that come from various
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  • 14
    Apr

    How Influencer Marketing Has Impact on Consumer Lifestyle 

    Consumer behavior and lifestyle is a whole field of study in several areas, from the point of view of psychology, from an economic perspective, and in the marketing industry of course. Therefore, all forms of consumerism are studied in this field, including influencer marketing.  Since it is something worth analyzing how celebrities and influencers can cause changes in
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  • 12
    Apr

    Buyer Journey and User Journey: Understanding the Differences to Master Your Marketing Strategy

    Two different concepts The Buyer Journey, sometimes called "Customer Journey", means the purchase journey. It is a natural and instinctive process, in which a buyer researches, informs himself and then decides to make the purchase that seems the most relevant to him according to his needs and problems.   The User Journey, on the other hand,
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  • 12
    Apr

    Consumer’s Attitude Towards Influencers on Social Media 

    Buyers are using social media networks in larger numbers than ever before. Customers seek out testimonials and suggestions. As a result, having a strong online presence on different social media sites is critical.    The emergence of social media is the most current marketing development. Social networking can affect future buyers from the beginning to the
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  • 9
    Apr

    How Influencer Marketing Motivates Consumers’ Buying Behaviour

    Social media influencers now play a critical role in brand marketing for a variety of companies. There is a digital influencer for every product on the market today. More companies adopt influencer marketing because it is an established strategy of growing product exposure and enhancing marketing and outreach strategies. It is important to remember that,
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  • 31
    Mar

    A Clever Way to Transform Visitor Into Potential Customers

    Let's talk about marketing. But first imagine that a person offers you $100 if you manage to separate coins and hay that he has together in the same bag. Surely the first thing you will think is that this person is quite strange and the task is very difficult. But if you use your wits,
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  • 30
    Mar

    Understanding KOC (Key Opinion Customers) Marketing

    There is a rising marketing strategy evolving from the consumer perspective. This marketing strategy is soon taking over the way goods and services will be viewed and purchased. It is called key opinion customers (KOC) marketing. There is a need to explore what it means and how it can be taken advantage of by every
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