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Manage Journalist Contacts with A CentralStation CRM
Contacts with journalists are crucial in public relations. A simple Excel spreadsheet is not enough for you to keep track of your contacts. Using the example of CentralStation CRM, we will show you how you can manage the contact data of journalists professionally with the help of a CRM system. The primary function of CentralStation CRM is to map the - 28AprRead More
5 PR Tips for Dealing with Bad Press
It happens again and again that journalists cast a company in a negative vibe. Even if you do everything right, bad press can hit you. What should you do in such a case? To stop working with the responsible editor or a newspaper altogether is often the wrong way to go. Some editors don't shy - 28AprRead More
What to Know Before Hiring PR Agency for Basic Press Kit
Before you hit the keys and send out your first press release, you should first lay the foundations for your PR - ideally in the form of a basic press kit and a press area on your website. We show you how it works. The term press kit comes from when press information was still - 28AprRead More
How to Properly Address Bloggers for Press Release
Companies conduct press work and blogger relations with the same goal: They want to make their content accessible to a broader public because both journalists and bloggers act as multipliers. So you could think that the approach to classic media and blogs is very similar. Both “systems” work quite differently. Stories Instead of Information A
