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What to Know Before Hiring PR Agency for Basic Press Kit
Before you hit the keys and send out your first press release, you should first lay the foundations for your PR - ideally in the form of a basic press kit and a press area on your website. We show you how it works. The term press kit comes from when press information was still - 28AprRead More
How to Properly Address Bloggers for Press Release
Companies conduct press work and blogger relations with the same goal: They want to make their content accessible to a broader public because both journalists and bloggers act as multipliers. So you could think that the approach to classic media and blogs is very similar. Both “systems” work quite differently. Stories Instead of Information A - 28AprRead More
Public Relations For Self-Employed and SMEs
PR, that's something to do with media and communication. What is hidden behind the term Public Relations, or PR for short, is not that easy to get to the point. There are several thousand scientific definitions. The term public relations is understood to mean the public communication of an organization or a company. The goal - 28AprRead More
Content Is King – Is This Relevant in the Digital PR Space?
Print media and conventional TV media are becoming faded to the present-day audience in advertisements and marketing. The number of pages devoted to online news reports has also risen. There are no new major players in the newspaper industry, and even television networks are gradually shifting their advertising online and producing content specifically for the - 28AprRead More
5 Types of PR Agency You Need to Know
In general, the term press work or public relations describes establishing a relationship between companies and media. All areas of a company's external communication are part of it. Classic PR is supposed to improve the image of a brand in the public eye, open up new target groups, draw attention to a particular topic or
