Content Is King – Is This Relevant in the Digital PR Space?
Print media and conventional TV media are becoming faded to the present-day audience in advertisements and marketing. The number of pages devoted to online news reports has also risen. There are no new major players in the newspaper industry, and even television networks are gradually shifting their advertising online and producing content specifically for the digital platform. Creative thinking is the caption of the game but with a specific goal in mind. One thing to keep in mind is that working in digital PR requires you to think beyond the box to deliver relevant content to your audience. This article will address whether the content is king and vital in the digital PR space.
In reality, with over 2.5 quintillion bytes of data generated every day on the internet, standing out in the digital world is difficult. The most carefully designed content would always struggle to work in such a situation unless it meets potential customers. As a result, the ability to produce tailored, original content is the secret to the effective media attention that defies search engine algorithms.
With the changing business architecture, placing news reports, distributing press releases, and so on is no longer as simple as it was a few years ago. Except in urgent circumstances, the most trusted network may not be able to perform for your organization today. They are no longer interested in breaking news coverage because it no longer has the same appeal in their workplace. The ability to recognize what is newsworthy and create consumer-centric content around it is crucial if you want to exploit the true value of your current networks in today’s digital era. The growth of content has been driven by the social media boom, which has reduced the importance of public relations in getting the message out.
According to estimates, there are over three billion people on different social and digital networks worldwide, including Twitter, Instagram, and Facebook, and the average internet user has over five social media accounts, all of which allow users to share information. As a result, we have reached a new age in which if the material is appealing, it will immediately go viral, and its scope will exceed all boundaries. In this context, content has begun to dominate over algorithm-driven networks.
The increasing pressure on social media sites to eliminate fake news and fake accounts would only emphasize the importance of content in a brand’s image building and management.
It is a fact that content is king and is relevant in digital PR for startup companies. From the perspective of a digital PR professional, the current situation brings the pressure back on them to learn multidimensional skills such as SEO, storytelling, and analytics and an ability to develop beyond the limits of their current positions. In the future, I believe that the digital PR content creators will be those who continue to invest in high-quality content and exploit media networks based on merit rather than relationships.