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Integrating Digital PR in SEO Strategies
Public relations has evolved dramatically over time. It's no longer enough to churn out press releases and concentrate exclusively on public relations. News can now be distributed further and quicker to a targeted audience due to the advancement of digital PR, allowing you to optimize news like never before. If you're curious about how digital PR and - 22AprRead More
Understand Outbound Marketing and Push Marketing Strategies on Your B2B Strategy
Outbound marketing and push marketing are two different marketing techniques, but sometimes confused, as the nuance between the two is subtle and their commonalities numerous. Understanding what differentiates them will allow you to make the most of it to deploy your B2B marketing strategy. What is outbound marketing? Outbound marketing: definition Outbound marketing is also - 19AprRead More
Loyalty in An Inbound Marketing Strategy
Continue the customer journey after purchase Whether you like it or not, interrupting the customer journey right after closing a sale leaves the person who just trusted you with an unpleasant aftertaste of being a pawn on a chessboard. To avoid this pitfall, be sure to continue serving your customers after receiving their payments. Retrieve - 19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 6
Building a Strong Influence Marketing Strategy in 6 Easy Steps (continued) 5. Find the right influencers and contact them Depending on the goals of your campaign, you need to decide if you are going to work with macro-influencers as part of your campaign or if you are going to work only with engaged micro-influencers. Both - 19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 5
Building a Strong Influence Marketing Strategy in 6 Easy Steps (continued) 2. Define the target audience for your campaign The very nature of the tactics and tools available means that you are able to market your products to very specific audiences while knowing how to identify them. Remember you can be very specific; you don't - 19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 4
Why You Should Invest in Influence Marketing (continued) With most marketing channels, effort and responsibility are placed on the same side. When working with influencers, they also want your campaign to perform, as this can lead to repeat assignments and collaborations. They are proud of their platforms and want each partnership to be successful. Younger generations trust - 19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 3
Micro-Influencers In recent years, many marketers have realized that it is very helpful to bring in “normal” people to promote their products and services. With this in mind, investment in micro-influencers has boomed. In 2018, Forbes defined this group of influential individuals as the marketing force of the future. Micro-influencers are not celebrities, but rather everyday social - 19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 2
Influence Marketing vs. Word of Mouth Marketing There is ultimately an overlap between influencer marketing and word of mouth marketing, simply because both tactics seek to get other people to talk about your business. The difference is in the relationship between the company and the person who gets the word out and speaks. Influencer marketing - 17AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 1
Influence marketing is a thriving market. From Instagram and TikTok to YouTube and other platforms, brands collaborate with popular people to reach their subscriber network and promote their products and services. Social networks quickly gained popularity, as did investment and interest in influence marketing. But this little-known tactic goes far beyond what you think, and if it
