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12AprRead More
Different Digital Marketing Strategies
Digital marketing strategy: The importance of e-mailing E-mailing refers to marketing campaigns distributed in the form of e-mails, with the aim of promoting a company, product or service by contacting a user directly via his e-mail address. For a long time E-mailing has been the king of acquisition strategies, it however suffered from the automatic blockers of the mailboxes -
12AprRead More
Buyer Journey and User Journey: Understanding the Differences to Master Your Marketing Strategy
Two different concepts The Buyer Journey, sometimes called "Customer Journey", means the purchase journey. It is a natural and instinctive process, in which a buyer researches, informs himself and then decides to make the purchase that seems the most relevant to him according to his needs and problems. The User Journey, on the other hand, -
12AprRead More
Practical Guide to a Successful Influencer Marketing Strategy
Even if their target audience is blocking advertising, advertisers can still reach them successfully with influencer marketing. People are increasingly using ad blockers to prevent advertisers from accessing their websites, as we all know. As a result, influencer marketing will also reach their target audience through content that they have chosen to receive, making them -
9AprRead More
Influences of Asian Cultural Identity on Global Marketing Strategies
Asia has one of the world's largest economies, making it highly appealing to businesses looking to grow internationally. According to analysts, East Asia alone is home to around 20% of the world's population and is expected to account for an equal share of global trade. In this invaluable article, we will discuss the Influences of -
29MarRead More
What Are the Components of a Good E-Commerce Strategy
Now that you have decided to start an e-commerce business; You will need to develop a strategy that will help you achieve your goals. Without a plan in place, it means success is not in view. This piece is all about the strategy to unveil and make your e-commerce business a success. We shall be
