10 Steps for Small Business to Utilize Their Social Media
We can’t get away from social media. They are used every day now everybody, from kids to grandparents. Social media has become a part of our daily activities. However, this is where we can utilize social media for our small business. If we can promote our business to the right audience and use the right marketing strategy, we will be able to get the right people as our customers, getting the exposure we want for our social media.
Seeing how social media can be a game-changer for us, it is pivotal for us to know how to use it. If you are here to find out how to use it, don’t worry. We are here to tell you the 10 steps for small businesses to utilize their social media.
Do the research and set goals
The first thing you must do before getting the right social media is to do some research first. There are plenty of topics you should research on. First, you must set a goal for your social media. What is social media for? Is it to sell the products or to engage with the audience? When you set your goals, make sure they are SMART – specific, measurable, attainable, relevant, and timely.
After you’ve set your goals, it’s time to do some research. If your small business already has social media, you should execute a social media audit so you can see the plus and minus of the said accounts.
Another aspect that you should research is your competitors. “Spy” on their social media and find out what works for them. Who knows, you’ll be able to use them later on.
Of course, you should also research your potential customers. What age range are they? What do they like? Researching your audience is important, as it will be useful later on in the future
Get the right platform
Every time spent on social media is an investment, meaning that if you spend time on a social media platform that’s not useful, you’re wasting your time on a bad investment. So, you should pick the best social media for you.
Getting the right social media isn’t hard. This is where the research you did before played a big role here. If you have researched your audience, you will know what social media should be used. For example, your target audience is generation Z. if that’s the case, you should go to Tik Tok right away. If your target audience is the older generation, then you should focus on Facebook as they spend their time there more often compared to other social media.
If you have enough budget, you can combine all social media for different purposes. For example, you can use Facebook and Instagram to showcase your products, while Twitter can be used for customer service. Tik Tok can be used for creating meme content or to keep up with the latest trend.
Find the best strategy
Once you know your goals, audience, and social platform, it’s time to build the best strategy for your business. Watch the current trends, and don’t forget to look at the research of the competitors you did before. See if their successful campaigns can work with your product. You should also take a look at successful case studies and see if they are suitable for your brand. Just look at the case studies and think why they are successful. What makes people click on the posts? What makes them interesting?
Make your social media calendar
Once you’ve had everything, it’s time to make your social media calendar. Social media calendar is no other than a schedule of the social media posts you’ll do. Social media calendar is something you must do since it can help you keep track of the things you should post.
Another reason why social media calendars are necessary is that they can help you prevent double posting. Double posting is a common mistake, but it is also a grave one. So, make sure you write everything in detail.
Social media is also useful for keeping up with trends. After all, there will be some kind of new trend appearing almost every week, and you will have to do it right away (if meme is one of your strategies). Writing it down on the social media calendar will help you keep track of the trend you will need to do and when to post them.
Get close to your audience
One of the perks of social media is building relationships with your audience. With social media, you will be able to respond to their questions and feedback. Responding to the audience will build a friendly image, giving the impression that you will always give the best to the customers.
Besides answering customers’ feedback, you can also have a casual conversation with them. This is perfect, especially if one of your strategies is to post funny pictures or memes on your social media.
Wendy’s is a great example of building relationships with customers. They tend to “roast” other brands and reply to other users’ comments by roasting them. Although it might seem rude, it is in line with Twitter’s culture. Twitter users find Wendy’s to be funny. Does it work? Yes, it does work. Because of this, Wendy is well-known as a brand that has a “fun” and “great” social media image.
Start your social media marketing now!
Creating the perfect social media might be hard, but that does not mean that it’s impossible. As long as you do the steps properly, you will be able to create social media accounts that are not only efficient but also great, fun, and caters to the customers perfectly. Once you have your social media accounts, don’t forget to stay consistent with your social media. Don’t forget to open the accounts regularly and answer all the comments you need to comment on, especially if they are questions or feedback. Are you ready to open social media accounts for your small business?