3 Big Mistakes Smart Businesses Make When Choosing an SEO Company
We are humans! And that means we all make mistakes, even if we are business owners. But what we need to know today is that many of these mistakes tend to be related to the SEO or marketing needs of our companies.
Yes, sometimes we choose an agency that is not suitable for our business, and that could put our project at risk. For that reason, we must review the biggest and most common mistakes that companies often make when hiring experts. Do you want to know what they are? Here they are!
Choose a cheap SEO agency
Do not be ashamed! We all want to save as much as we can. However, this can be a mistake when it comes to hiring an SEO agency or marketing services. Price matters if we are going to make an important decision like this.
Most organizations set a budget and struggle to find an SEO company that offers services within it. That’s great! But many make the mistake of setting unrealistic budgets.
We don’t want to be rude, but a company that offers SEO packages for $100 a month may not be of quality. Play it safe! Companies that tend to promote very low rates are often under–delivering and can waste time and money.
Most of the cheap agencies underperform the rest. Some even copy and paste texts from other sites, do not communicate with their team, and commit illegal actions. You must pay for the quality! Educate yourself on SEO pricing and set a feasible monthly budget.
Hire a black-hat SEO agency
All companies and their owners want results. Nonetheless, we must keep in mind that SEO does not offer an immediate return. In most cases, it takes three to six months to start seeing improvements.
But it can lead to frustration, which ends up being very difficult for companies, as this leads them to fall for black-hat SEO strategies. The term describes unethical and often ineffective long-term SEO tactics.
Black-hat SEO can get your site to the top of search engine results in no time. However, you are likely to drop out of the top spot in the blink of an eye. Also, in the worst-case scenario, Google can ban your site from reappearing in their search results. It is not worth it!
To avoid this bad experience, focus on established and reputable SEO agencies. These companies often use the best practices and strategies to help your company rank in the first spots!
Browse only local SEO companies
Working with local SEO companies can be an advantage for many businesses. However, the location of the service provider should not be the main factor when it comes to SEO. Instead, you should prioritize experience, background, and performance, as they could directly affect service quality.
Limiting yourself to a small area can reduce the agency options available, thus making it more difficult for your business to achieve the results you desire. If you partner with a local agency with no experience, you could be losing a lot of money!
Choosing the right SEO agency for your company or brand is essential to obtain income, sales, and potential clients. Read again the biggest mistakes we usually make when hiring one and avoid them at all costs!