3 Types of Influencer You Need to Know
Many brands use influencer marketing strategies to promote their products and services through social media. Besides it is considered an effective form of social media marketing, it is also able to reach a wider range of audiences.
If you are considering influencer marketing as one of your brand’s marketing strategies, it is better for you to know what kind of influencer can be suitable for your brand’s goal.
Choosing the right social media influencer is very essential. The influencer will not only paid-promote your brand’s product or service but also will boost your brand’s name. Here are 3 types of influencers for social media marketing.
3 Types of Influencer for Social Media Marketing
1. Mega Influencers
Mega influencers are the people who have billions of followers, subscribers, or fans on their social media accounts. They are usually celebrities, like artists, singers, or public figures.
The price of a single post on their accounts can be incredibly high. Nevertheless, the benefits you can get are promising. Your content will reach a massive number of audiences. This will increase the possibility of your brand getting noticed quickly.
The problem is the marketing target. Your content may reach billions of audiences, but not every single of them is your significant target. It may lead you to get fewer potential customers than you have expected.
2. Macro Influencers
Macro Influencers are the people who get famous because of their content on any social media channel. The number of their followers can vary, usually between a hundred thousand to a billion people.
A post on their accounts costs less than what you can spend on mega influencers. Although the number of their followers is not as many as what mega influencers have, macro influences have more segmented followers.
The followers of macro-influencers are usually the people who have the same interest as the influencers. It means that if you choose the influencers who are suitable with the brand’s value, then the content can reach your marketing target effectively.
Micro-influencers usually have a thousand to a hundred thousand followers of their social media accounts. Even though the number is fewer than the mega and the macro ones, micro-influencers tend to be more close to their followers.
Due to the number of their followers, they manage to build good communication with their followers. It is a great advantage for you if you decide to partner up with micro-influencers. Good communication will let your marketing content get high audiences’ engagement.
Micro-influencers are usually also willing to respond to any questions that may be delivered to them related to the product or service they have endorsed. The price for working with them is affordable.
Every type of influencer has weaknesses and strengths. Then, which one is better? Well, it depends on what your business needs for your social media marketing. Now, you can start to decide what type of influencer that is suitable for your budget and can help to reach your brand’s goal.