7 Tips for Creating a Successful Online Event
Creating a successful event is not all about choosing the right platform, the right hardware and the right players. The public must be there and its number worthy of the efforts you have put in to produce your event. That’s why we’d like to list in this article some tips to guarantee you a maximum return on investment.
Define the Concept and Its Objectives
Whether large or small, online or offline, every event should have a clearly identified concept and goals. The sooner you can start planning, the better it will be.
Before organizing a virtual event, answer the following questions:
What type of experience do you wish to provide?
Will the event be on demand or live, or both?
Where is the content going to be seen?
Will access be paid or free?
What are the key performance indicators and data that you plan to track?
Set the Date and Time
The date and time of your event, especially if it is live, should not be chosen at random. Ask the following questions:
Does the planned date compete with another event likely to capture some of your audience?
Does the envisaged date fall on some celebration that could also deprive you of part of your audience?
What time zone is the majority of your audience in, and can you keep as many people happy as possible?
Promote the Event
Write a blog post to advertise your event and of course, share your post on social media to boost attendance. Remember to use hashtags – or create your own hashtag in the name of the event, which may be used by attendees to ask questions or post their reactions to social media during your event, depending on the circumstances.
Test Your Hardware and Technology
Once you’ve decided on your platform and material, set up a test. Try out all the features you are going to use during your event and record the video. Analyse your sound, the quality of the video, the setting and anything else that will optimize your event to be as successful as possible.
Take a “Life-size” Test
Before the day of the presentation, schedule a try-out and act like it’s your live performance. Make sure everything is working properly, that the slides are in order and come out correctly on different screen sizes. Check that everyone involved knows what they are doing, so as not to have any surprises on D-Day. The event should run smoothly and without downtime.
The Day of the Online Event
Here we are, the big day has arrived. You’ve prepared everything as it should, yet you can still mess everything up and your event can flop. Make sure of these points:
Start on Time
Being late for a meeting is never a good thing, even virtually! Your entire team should be ready 10-15 minutes before the broadcast begins.
If your event lasts an hour, block your calendar for 2 hours so you have plenty of time to prepare.
Create Interaction and Engagement
Most online event platforms have interactive tools like a dialog box, where attendees can ask questions and share their answers to any questions you ask. Plan specific times to invite your audience to participate.
Video events are an effective way to reach your target. This format, which is very popular with Internet users, generates more engagement than a traditional video. However, holding such an event requires strategic thinking, proper planning, and marketing efforts.
You are now a little closer to success!