16
Apr

Best Tips for Creating an Email list 

Emails are part of internet marketing. Email lists helps in customer retention. It is among the powerful ways to get in touch with a target audience. This post tells you the best tips for creating an email list. The tips are below.  

Check out a scroll box  

Find out when a visitor wants to convert by conducting A/B testing to find the best place for a Call to Action (CTA). Find out the place for the Call to Action (CTA), whether it should be at the bottom or at the top. This depends on the content of your page and the views. Using a scroll box can help with this.  

Add a Call to Action (CTA) in the ‘About Us’ page  

Your About Us page has a conversion potential. Visitors often visit the About Us page to find out more. Adding a Call to Action can encourage them to sign up for your service. 

Make more landing pages  

Research from Hubspot showed that there is 55% increase in leads when there is increase in landing pages from between ten to fifteen. Landing pages with personalisation and individual landing pages lets you reach a wider audience. Each visitors to your website may need a different thing, so landing pages can answer each question. The more sign ups the more leads you generate. 

Pitch the newsletter on your signature and social media  

You may not have much subscribers, but you have a network that you can use loyal and firm connections from your social media like Twitter and Facebook to set up an email list. You can pitch an email in your Linked, Twitter and Facebook. Offer an option for them to get the newsletter. Add a link to your email signature if you don’t have large followers or if you don’t want to pitch on social media. The link to your email can also link to a landing page or blog post or to your newsletter. You talk to people through emails with which they can find out more about your product or service. 

Explain value in the CTA  

Use words to add value to your Call to Action (CTA). You can say ‘Download now the exclusive eBook’ for example. Stipulate what the person gains. Use the emails to say more about your product or service. 

Add or sarcasm to your CTA  

You can add humour to a Call to Action (CTA). Adding humour can excite an audience. Add sarcasm and humour. 

Make a pop-up survey  

To set up an email list, you may want to get to visitors on particular pages with surveys that has to do with the content. Get them invested in the content and then add a survey. Make it simple so people can sign up within a short time. 

Make a slide in or pop-up for your site  

When making pop-ups, make them relevant to the content and add exits. Onsiteregatheringcan be influential when used well. There are strategies for using pop ups and they should not beinterruptive or obstructive. 

Make a Call to Action (CTA) that is personalised  

Visitors are looking for a particular thing and when you personalise it, you meet their needs. Focus more on the needs of visitors when making a Call to Action (CTA).