Best Tools for Influencer Marketing
Influencer marketing is among the best methods for promoting the message of a brand. Instagram now has more than 800 million users monthly. There was increased growth and extra users in Snapchat. Influencer marketing platforms are the best tools for finding influencers. This post tells you the best tools for influencer marketing and they are below.
The tool was released in the year 2008. This industry handles influencer relationship management with various tools for management. Even though the platform has more influencer relationship, it has a robust search engine. Traackr has various filter and search options that enable brands get the proper influencers for each campaigns. It has a hybrid approach and has many ways for organising influencers. The tool sorts influencers by closeness and you can customize data and record communications. The tool has a social listening tool and a network visualisation tool, with various campaign management tools.
Lefty is an enlarged marketplace, and has an influencer discovery engine that depends on algorithm to get accounts that has more 3500 followers with 5 million influencers. Its data updates real-time, with constant index and category. You can refine a search criteria and note Instagram Stories with video and photo posts. Lefty is a tool that tells the influencers relevant to a campaign. With Lefty you can create a campaign with existing or new campaigns. It creates robust tools of management that enables you run campaigns. Lefty has a seeding service with plans that are higher. This brings your products before influencers who can show it in a post or review the product.
Creators run influencer tags. The tool Influencer is run by influencers. They go after people with more engagement and real followers. It means an Influencer has a reputation for communicating with followers. There are up to 100 influencers with this tool. Since Influencer is under geographical boundaries. It has more of an European audience.
Mavrk targets a different approach in influencer marketing. Majority of the platforms give you a list of popular people. These people on social media are popular but don’t have knowledge of the product. Mavrck looks at your existing customers to grasp the ones with more influence. You start with a plugin or white-labeled website. It has a dashboard that displays your campaigns.
Lumanu focuses on offering a dashboard that adjusts the content of your Facebook and Instagram influencers. You can add the influencers to an Influencer Manager, using a CSV file. It is a corrective mechanism and has a content manager.
HYPR has a database of above 10 million influencers that collects demographic data with regards to followers. HYPR has a responsive interface that gives fast return of search results with various parameters like age group, gender, and ethnicity. Each of the influencer has a card.
Julius is among the tools with 120000 vetted influencers. You can search with 50 various criteria. These cover both psychographic and demographic factors offering ways to find suitable influencers. It has a simple interface and you can search with engagement, social reach and target audience. The tool has visualisations.
Taggermedia has more than 1 million influencers. It can track up to 8 billion conversations that made more than 28 million data points. It performs detailed searches, discover influencers, creates campaigns, manage influencers, analyse performance and decide ROI.
Upfluence has almost 1 million influencers. It updates and indexes content. You can export your list of influencers to CSV files. You can weigh keywords with extra emphasis, and filter audience data.
Neoreach has more than 3 million influencers targeting large enterprises and companies. You can refine results with factors like psychographic and audience demographics, social metrics, social channel and conversion topic. The platform can recommend proper influencers.
AspireIQ ( known as Revfluence before)
AspireIQ has up to 500000 influencers. Users will have to opt into the system first. They have various ways of finding influencers with hash tags, topics and keywords. You can help brands with campaign analytics, product tracking, collaboration etc.