Choosing the Right Social Media Platform for Your Business
The advent of the pandemic and the lockdown gave a new perspective to the way businesses are done. It brought everyone to social media, and businesses had to be taken to social media for businesses to survive. At least to meet their customer there, but then the issue is which social media do you use for your business?
There are several social media platforms. These include but are not limited to Facebook, Twitter, Instagram, Linkedin, Periscope, Whatsapp, etc. Each of these social media platforms has unique features which make them stand out. Based on their unique features, you can make a choice in line with your kind of business.
For instance, Facebook is majorly used for social interactions, while Linkedin is used for business and professional interactions. Twitter is primarily used for sharing opinions, trends, and announcements. Instagram is known for the display of banners, images, posters, etc. That’s where the picture speaks. Youtube and periscope are good for videos. So, where do you go from here?
After having this understanding, the next thing to consider is the nature of the business. Your business’s nature has a lot to do with the social media platform you will use for it. The nature of the business will determine your customer. The type of customer you have will determine where you can find them. For instance, if your business provides services for other businesses, you will most likely use LinkedIn.
Discover where your customers are. Where your customers are is where you will pitch your tent. For instance, if your customers are on Facebook, it will do you no good to put your business on Linkedin or Twitter. Since it is about taking your business to your customers, then this is an essential factor that you need to consider. There is a need to do research and find out where your prospects are. You will do this with your prospects’ demographics, such as age, income level, gender, etc.
You will also need to have a clear business goal. Putting your business on social media is more than just putting adverts or business information on the social media pages. It would be best if you had a creative goal for your social media page. The goal will determine which social media platform to use. It will also determine the operational plan and the strategies. The goal is what will help you to draw out a roadmap.
Next is to decide which content type you want to use to promote your business. Do you want to be using pictures only, videos only, or pictures and articles? Some business requires more details while some other can pass with few details. However, every platform will need a great graphic design that can at least catch prospects’ attention. For instance, Twitter has just 180 characters, while Instagram works well with pictures.
Lastly, think about how much you want to put in it. It is essential because some platforms are more expensive to run, especially when running ads on them. For instance, you can run ads on Facebook with a meager budget, while Twitter ads are more expensive to run even if they are for a short time.