Design the Best Influencer Campaign
Although many might believe influencer marketing is a simple task in which it is enough to find any influencer who can give some opinions about a certain brand; the matter goes much further.
Like any advertising strategy, influencer marketing involves a general study on the best options to achieve the desired effect among the public. And this study involves mainly the identification of the influencer that meets the objectives and criteria of the brand in question.
The importance of making the right choice
If, for example, the brand in question specializes in fitness products; the ideal would be to find an influencer who knows the subject and whose community represents a highly promising target for the positioning of these products.
Even so, it is important to keep in mind particular aspects of the company will narrow down the search to those influencers who are in tune with the brand’s values. Above all, the focus should be on authenticity because although influencer marketing involves an exchange between the parties, it should be as “natural” as possible.
No forced opinions; in this sense, people have become much more demanding and no matter how much they admire their influencer; they will not tolerate him trying to sell them something that he himself would not agree with.
Influencer marketing has sometimes been branded as “dishonest”. This is because many believe the influencer is misleading his followers by giving good opinions about a product for which he has received some kinds of remuneration.
Now the question we can ask ourselves is, did the big stars who have advertised for certain brands do it for free?
How to design a successful influencer campaign
First of all, companies interested in influencer marketing should contact an influencer agency, as this is the best way to find the most useful figure to carry out this campaign. There are influencer agencies that have a large qualified team to guide you in all tasks and are willing to help you establish the objectives of the campaign.
Through influencer marketing many companies seek to increase their sales, but it is important to know this marketing opens the possibilities to achieve other goals; such as helping build and consolidate a brand, increase traffic to your website, branding, create a greater community, among others.
Another point to take into account is linked to the use of the platforms. The platforms best fit the requirements of the campaign should be identified according to the objectives.
Within this process it will be very important to define the contents to be generated and the campaign execution times. It could be weeks or months, depending on the impact to be generated among the users.
Companies should also reinforce the presence of the influencer in their launching events, so that this figure begins to be appreciated as an authentic brand ambassador.
Undoubtedly, the correct design of an influencer campaign will help you obtain results in a short period of time. Your brand will have a safe exposure that will help achieve higher levels of sales and recognition.