Future Trends in Influencer Marketing
Influencer marketing in Asia and other parts of the world has sparked a lot of interest in recent years. In reality, the amount of Google searches for influencer marketing has increased dramatically in large percentages over the past few years. It demonstrates that influencer marketing has a bright future ahead of it. More companies can spend more money on influencer marketing as they become more aware of its benefits.
Influencer marketing is undoubtedly here to stay. However, you might wonder what the future of influencer marketing is? Like all marketing campaigns, it is subject to change as new technology and patterns emerge.
Let’s take a look at the few changes that we might expect to see in the future.
1. The Rise of Influencer Networks
The group of influencers is the gateway to the future of influencer marketing. Instead of treating influencers as individuals, marketers may begin to group them according to their affiliations. Influencer marketing, after all, is all about associating with the right people.
If you are linked to an influencer, the brand’s credibility rises in proportion to their level of authority. Similarly, an influencer’s popularity is based on the brands they promote. For each niche, it’s similar to establishing power centers of influence.
Since several niches overlap, each of the influence centers is related to the others. Using a sunscreen lotion company as an instance, reaching out to influencers in the fashion, beauty, and lifestyle niches would be an obvious choice for such a brand. They may, however, approach influencers in the travel and sports industries.
The connection of various niches is highlighted in the future of influencer marketing. The most powerful influencers would be those who can share ideas between multiple communities.
2. Emphasis on Micro-Influencers
Brands are starting to understand that less is often better. The number of followers does not determine the effectiveness of any influencer marketing campaign.
Many influencers have the habit of buying fake followers, resulting in a low engagement rate. On the other hand, micro-influencers have fewer followers but work hard to establish personal connections with their viewers. As a result, their posts receive more attention.
3. Strict Advertising Laws
Influencer marketing has a poor reputation for being unethical and immoral in the past. The Federal Trade Commission released official warning letters in response to the industry’s unfair practices.
The process of developing policies to increase transparency in influencer marketing has already begun. In the future, influencer marketing will place a greater emphasis on maintaining customer trust. As a result, we should be expecting more strict standards for influencer marketing.
4. Establishment of More In-House Influencer Programs
As more businesses understand the significance of partnering with influencers, they are searching for innovative ways to do so. Simultaneously, they recognize the importance of cultivating long-term relationships with influencers in order to improve marketing. As a result, in-house influencer systems are the way of the future of influencer marketing. In-house influencer marketing focuses on creating relationships with individuals rather than content delivery. It also encourages brands and influencers to collaborate more closely.
As the influencer marketing industry becomes more controlled and standardized, more companies are integrating it into their marketing strategies by developing always-on promotions. Overall, the influencer marketing industry offers plenty of resources for those who are willing to adjust to changing industry expectations and trends rapidly.