How Influencer Marketing Motivates Consumers’ Buying Behaviour
Social media influencers now play a critical role in brand marketing for a variety of companies. There is a digital influencer for every product on the market today. More companies adopt influencer marketing because it is an established strategy of growing product exposure and enhancing marketing and outreach strategies. It is important to remember that, as we will address in-depth in this implicit article, influencer marketing motivates consumers’ buying behavior.
But how does influencer marketing affect customer purchasing behavior? Let us consider it.
THEY STRENGTHEN CUSTOMERS RELATIONSHIP
Consumers are more likely to believe peer reviews than statements in brand advertising, and social media influencers can be highly influential in this regard. Therefore, if a product is bought due to the influencer’s marketing, the credit goes to him as well. It would improve the influencer and associated contacts’ reputations instantly.
According to a study conducted by researchers, more than 77 percent of consumers have often preferred to have long-term relationships with their brands and do not want to try new products. Furthermore, 61% of loyal consumers will go out of their way to shop for their favorite labels. As a result, they love it when their brand strives to improve and gain more exposure.
Doesn’t this sound intriguing? However, but do not forget that you must first make sure that your brand is very recognizable and that your target customers can easily reach your products when needed.
And after that, you will need to build a strong affiliate program within that circle.
THEY HELP IMPROVE CLIENTS BUYING DECISION THROUGH UNBIASED OPINIONS
Consumers trust influencers for several reasons, one of which is that they can connect to them on a personal level. They are familiar with them and enjoy their company. It all comes down to making mates’ and ‘achieving status.’
Influencers don’t just post an ad on their feeds; they address the goods in-depth, such as how to use them, whether they’re good value for money, what customers can expect, the advantages of using them, how they vary from other products, and so on. Influencers essentially answer the most commonly asked questions that customers have about every brand or product.
Using this existing confidence within these communities to improve your brand’s popularity and drive meaningful results is a powerful strategy.
Influencers on social media dig into basic human interaction needs, eliciting a response, often in the form of a purchase. As a result, influencers can effectively reach out to new customers and boost the customer acquisition rate.
You will better target the right influencers for your digital outreach activities by aligning with behavioral concepts and knowing how influencers work into that scope.
According to the study, when Asian millennials engage in impulse buying under the influence of influencers, the characteristics of the influencers, customer feelings, and self-construal all play a role on different levels. Influencers’ characteristics positively affect consumers’ impulse buying actions by eliciting excited feelings, while consumers’ self-construal plays a key role in controlling them to varying degrees.