How Relevant Is the “Number of Followers” for Influencer Marketing Service?
Influencer marketing service continues to be one of the marketing industry’s most trendy subjects. Although many brands interested in influencer communication are growing their spending in this area, brands that have not yet developed influencer communications are starting to discover this field. Sad to say, influencer marketing service, which varies from conventional media models and encompasses a substantial portion of content marketing, cannot be effective unless expert teams manage it.
Focusing solely on the number of followers
The biggest error made, on the other hand, is the inclination of marketers or agencies to pick influencers depending on the number of followers when building their influencer marketing service. It is certainly overly critical how many individuals the campaign will meet and what kind of exposure it will get. But more significant than the number of audiences is the demographics and profile of the people who will be reached by the campaign message. The “advice” and “experience sharing” intrinsic in influencer marketing would contribute to good outcomes, as the target audience will be specifically targeted by research that will correspond with the target audience of the brand and be carried out with the correct segments. A micro–influencer interaction that is ideal for the target demographic of the brand and has reliability will give much better performance instead of dealing with a name with millions of followers.
One-time job or long -term collab
Although brands’ influencer communication strategies start with the “number of followers” objective, brands that have been working for a long time in the area of influencer marketing and have understood this field have relied overtime on long-term partnerships. Instead of one-time communication with high-volume celebrities, marketers have begun to analyze their budgets in a long-term influencer marketing service that incorporates multiple influencers that do not clash with the influencer’s prior rhetoric. The micro names that manage to inspire their followers with more guidance than high-follower names that have lost their reputation by posting ads too much are the latest trend of marketing executives handling these operations.
High engagement or high reach
The profiles used as influencers must have excellent access for the target group to have the quickest and fastest access to product marketing. One of the most significant points of Influencer marketing services is the volume of reach. However, the optimal returns can be achieved at a much higher quality for a highly engaging Influencer account. One of the more important points here is that in considering an influencer, no matter how many followers it has, the number of interactions is more crucial. An Instagram profile with organic followers would have a high number of interactions, although there would be fewer interactions with a profile with paid followers.
Not every famous account is right for you
The person’s demographic who would be used as an influencer must appeal to the product. This we should qualify as bonding. The right target audience is approached if there is a binding relationship between the target audience and the product. Therefore, the target demographic of the preferred influencer should be comparable to the brand’s potential customers.