Know the Top Services a SEO Agency Usually Offer 

After knowing the benefits that SEO can bring to our business, we all want to hire an agency. But what exactly can we get? Digital marketing is made up of many branches, including search engine optimization, and there are many activities to run within each of them. 

The SEO is no exception. There are a lot of tasks to do when developing a strategy in this area. For that reason, companies have a wide range of services to offer. These are the main ones: 

On-page SEO

On-page SEO services focus on the structural needs of a website. That means that an agency will fix all the structure elements of your page or website to optimize it and obtain better results in the search engines. 

Through On-page SEO, an agency will analyze your site to see if it is optimized or if it needs some improvements to be able to meet your business objectives, such as increasing traffic or sales. We can say that it can determine the baseline of where your business is in order to know what steps to take. 

Competitors’ analysis

The Internet is a huge and competitive market. Most businesses have an online presence. Therefore, there are many brands and companies that try to reach the same customers as you and even use keywords identical to yours. 

An SEO agency will do an analysis of the competitors to know their strengths and weaknesses, defining the opportunities that your business can take advantage of to stand out among them. In this way, the experts will be able to plan and develop the best strategies to promote your precious project! 

Keyword research

Another task that an SEO agency usually performs is keyword research. Many of the efforts to optimize a site that is looking for excellent search engine rankings start with keywords. So we can say that it is essential for all online brands and businesses. 

But determining which are the best keywords for our business and learning how to use them within our strategy can be very difficult. That is why we recommend hiring an SEO agency. The specialists can help you select the most relevant keywords for your business. This way, you can better target your business! 

Local SEO

Local SEO is not for everyone. However, local businesses can get a lot out of it. Some of the practices linked to local SEO include keyword localization so that customers can easily find your business if they are physically nearby. 

By using this type of SEO, agencies make it easy for search engines to extract geographic data related to the people searching for your business, allowing you to develop a more specific strategy. 

Link building

Many SEO companies make sure to offer their clients link building services given the importance this practice can have when search engine algorithms change. The most successful internet businesses have high-quality, relevant links to their sites. 

However, building links takes patient, knowledge, and a lot of time. Link building is effective when it comes to ranking a site in a competitive niche. So don’t hesitate to hire an SEO agency! 


An SEO agency can offer many services, but the decision is yours! Analyze very well the options offered by the companies you are considering and choose the ones that best suit your needs and objectives!