29
Mar

Leveraging the Social Media Link in Bio for Marketing

Before we begin to talk about leveraging the social media link in bio for marketing, we should first understand what a bio and link mean. A bio is a page that gives a short description of the person who owns that page. A bio could be available on the website, blog, social media account, etc. And a link is just a web address that leads you to a page. In this piece, we are looking at how to leverage the social media link in bio for marketing. 

First, such a bio must be written to the best standard, depending on the social media platform. Different platform has different content requirement and structure, but everyone requires the details of the account owner. So, that by reading through, we would have met the account owner.  

Most of the time, the space for the bio is not big enough to include everything about the account owner. Therefore, links are usually allowed, and sometimes it is allowed to showcase the person’s work and previous project. When we input this link, is there any way to leverage them for marketing purposes? Yes, there are ways to do that, and below are few ways to do that; 

Giveaways And Offers

When you remember that everyone likes free things, then you know you can use the link in your bio to take your audience or customers to a giveaway page or promo that you are running. When it is for a giveaway, it usually in exchange for either their details or their commitment. While offers maybe discount oriented products or services. This is a great way to leverage your link in the bio for marketing purposes.  

Detailed Information 

The link in your bio could be used to lead prospects to a page where they will get comprehensive information about a product or service. Most of the time, that page will have a call to action so they can be able to decide to buy if it is to provide information about products or services. It can be the sales funnel for a product or service, leading the customer through the buying decision till they can buy conveniently. Isn’t that great leverage for marketing and sales?  

Previously Concluded Project 

One of the things we use the link in the bio to do is to showcase a previously completed project. This is used to enhance credibility or show competence. Of course, there is no much space for you to blow your trumpet and showcase your skills. Customers can simply follow a link to see detailed information about each previously handled project and get each of their questions answered. This is one of the greatest leverage you can achieve with the link in the bio. 

The link in the bio has lots of advantages for your business especially on a social media platform that doesn’t allow for links in the post. So, you can get smarter by providing it in the bio for prospects to catch up with you and grow your business.