Reasons Why Snapchat Is on a Decline as a Social Media Marketing Tool 

Most marketers base their approach on proven results and industry-wide figures when creating a social media presence. It doesn’t matter whether we’re writing a tweet or making a Snapchat video.  

Social video marketing is appealing for brands, particularly since the average consumer watches over 1.5 hours of video content every day. As a result, it’s a brilliant chance to get your company in front of potential customers. 

However, it appears that businesses are being picky about which video marketing tools they use. What’s more surprising is that many companies aren’t using Snapchat, which was once one of the most successful marketing channels. Other social media platforms are being favored instead. 

In this article, we will look at why video marketers ignore Snapchat while other channels succeed.

1. It is costly

When it comes to social video ads returns on money, we want to spend the least amount of money possible while getting the best results. Isn’t that the hallmark of a successful marketing campaign? If you are using Snapchat, this might be a difficult job to do. 

Many businesses and brands avoid Snapchat, especially their advertisement price, due to one simple reason: the cost. Snapchat turns away smaller firms with limited budgets, with prices starting at $10k a month and vary greatly depending on requirements. 

Since Snapchat Ads are so expensive, companies are moving to other platforms, like Twitter, which enables brands to advertise their goods and services for as little money as possible. It makes it much more cost-effective for budget-conscious brands, which may be one reason for the decline of Snap Ads.

2. The demographics are limited

Ideal customer profiles are vital components of effective business models. Snapchat isn’t for you if your target demographic is not the youths who love social media a lot. 

This is because the Snapchat audience is incredibly small. Because of Snapchat’s niche audience, not all companies can use video content and ads to reach them.

3. Your contents lifespan is limited

Snapchat had a major differentiating factor that set them apart from other video content networks. The fact that a video’s lifetime is finite and that it is no longer available once that time has passed isn’t something ideal for marketers. 

While this may be appealing to younger people concerned about the permanence of their social patterns, it is not helpful to brands. Snapchat videos typically have a lifespan of no more than 10 seconds. It can be time-consuming and expensive to create content for such a short period, particularly when paying to advertise the same content multiple times. Unless you have a clear message and amazing graphics, know that ten seconds is typically not enough time to make an impression. 


Most marketers, including the digital marketing agency, avoid Snapchat for the reasons mentioned above. While Snapchat has proven to be a successful video marketing tool for companies with similar demographics, it isn’t everyone’s first option. This year, its popularity is expected to decrease, and several brands are turning to other social media sites to showcase their video talents.