Steps for Creating an Explainer Video for a Brand
If you want to make an explainer video to promote your company but aren’t sure where to begin, this article will help. It’s understandable, particularly when you have so much to say, that condensing it into a short video seems impossible. When video editing, it’s also important to have a clear understanding of how it works. But don’t worry; not only is it possible, but you can schedule the perfect video in a matter of minutes.
An explainer video is a short video that is usually animated and lasts between one and two minutes. They distill more complicated concepts, items, or services into essential bits using plain and concise language. It makes them ideal for describing how a business can assist consumers in solving their problems.
The steps below will help you prepare your explainer video and ensure that it is successful.
Step 1: Describe your explainer video’s aim.
One of the most common mistakes you can make when planning a video is to lose sight of why you’re doing it in the first place. It is important to know that your explainer video might not be as straightforward or effective as it could be if you don’t have a clear objective in mind. So, it’s very important to get off to a good start by thinking about how you want to excel with your explainer video and define one or two achievable objectives.
Step 2: Define your video’s target audience.
To craft the most compelling letter, you must first understand who you’re referring to in the explainer video. Using basic factors, you can build a brief profile of your target audience that will help you tailor your message later on.
Step 3: Think about your target audience’s issues.
It would be best if you personalized your messages to make them irresistible in such a short period. That means knowing what motivates your audience – whether it’s a concern or a desire to accomplish something. You can even have more meaningful video content that is memorable and makes people listen until you understand what makes them unique.
Step 4: Decide on the message you want to send
Now is the time to prepare your message based on this knowledge. The best practice is to stick to one main message that you want the audience to recall.
You can break that down into three smaller messages, but no more than three in one video. Remember that this explainer video aims to pique your audience’s interest in your subject or company, not to tell them all.
Step 5: Consider how you will assess your progress.
Finally, figure out how you’ll know if your explainer video was a success. While making a video doesn’t have to be expensive or time-consuming, you will need to devote some time and effort to ensure that it is efficient.
These are the steps to take when creating a killer explainer video, and I hope they will assist you in producing one that gets results.