29
Mar

The Ultimate Guide to Using the Instagram Shopping Feature 

Many individuals today have gone digital; most of them rely on the internet to purchase what they want or need. Fews years back, social media was just a place where people connect with family and friends. They do this by chats, video calls. Nowadays, things have changed. The internet is limited to connecting with friends, but it is also a new way most companies and digital marketing agencies showcase their online presence. Most businesses today make use of the digital space to advertise their products and services. Individuals prefer to carry out their shopping at their convenience, and this means that there can be in their houses, bring out their mobile devices and shop for whatever they like.   

The first thing to do is to set up your own Instagram shopping account and wait for it to get approved to get started on Instagram shopping. Before approval, the criteria required are creating an Instagram business profile, being an administrator of a business profile page, and having an online shop where your customers get to shop from. Some benefits of Instagram shopping include: 

A critical feature of Instagram shopping is that you are allowed to tag up to five products that you sell in your business for each image uploaded on the page. This is very important because your customer needs to tap on to purchase from your store. You will need to constantly come up with captions for each of your Instagram posts.  

Another feature is to create ads. These ads will enable you to add photos and videos related to your product, and then these ads can be linked to the product tags to increase more visibility.  

Instagram shopping also reduces the amount of friction that exists with customers. With this type of shopping, you don’t have to bother about them searching for your store. You can now take your online store to your audiences/ customers.  

You can now market your products directly to customers. Instagram is a very large social media space where people from around the works visit to do one thing or the other. This Instagram shopping feature allows you to integrate your content you wish to show to customers into your store.  

Instagram shopping also exposes your products to a wide range of audiences. Another thing to put into consideration is that you need to be consistent in whatever you do. When people see that you don’t regularly post content about your products, they might not show much interest in your brand but when you jeep dishing out amazing contents, people are prone to be attracted to your store. Also, you must not forget to make use of high-quality content that will interest your customer. You can also put in engaging contents that will make it more interesting and engaging. The Instagram post gives your customers an insight as to how your products work.