Use of Influencer Marketing by Brands in Asia 

In Asia, the influencer marketing industry had already developed itself in Thailand, Indonesia, China, Malaysia, Japan, South Korea, Singapore, Hong Kong, and other nations. It assigns an equal amount of success to Asia because mobile phones are commonly used for social media sites in many Asian countries, contributing to its mainstream success, making it successful for brands. It makes Asia a juicy market to leverage influencer marketing.  

Furthermore, it affects the use of websites since running an Instagram or Facebook profile costs much less and is much easier to reach out to consumers than maintaining a website, which costs more. As a result, influencer marketing is thriving in Asia. There is a greater emphasis on running campaigns on social media sites, where influencers assist with this marketing strategy. According to estimates, South East Asia is the world’s fastest-growing internet area, with more than 3.5 million people entering the internet every day and at least 480 million people using different social media platforms.  

Asian influencers are known for not revealing their paying relationships, fans dread seeing them, and no one holds them accountable. Even in China, where influencer marketing is prevalent, there is very little transparency regulation. It can be a deal-breaker for some influencers, i.e., they won’t work with brands that need reported posts. On the other hand, in the United States, influencers would not partner with brands that breach FTC regulations.  

Price differences between countries are significant; for example, Chinese influencers can charge ten times more than Thai influencers. Most of this is due to the fact that influencer marketing in China is highly professionalized. This means that certain people make their entire living as influencers. In other Asian countries, where online influencer marketing is just getting started, you won’t find this as much.  

Influencer marketing in Asia is booming right now. There are tens of thousands of influencers, the bulk of whom are active on Instagram and YouTube. These fresh and influential voices are being used by foreign companies to gain entry to the Southeast Asian market. Asian clients are far more ROI-focused, and they want their promotions to sell goods rather than just branding them because they believe more on the sales and profits  

Influencer marketing in Asia is unquestionably complex. Based on the region, various channels, types of campaigns, and influencer expectations, there exist different platforms for influencers. Some Asian firms, like Nidec, Rimmel, Tinder, Alibaba, and DBS, have already incorporated influencer marketing into their marketing strategies. Since influencer marketing has reached greater heights in Asia, many other firms have now considered using it as part of their marketing strategies. 


Influencer marketing has been an integral part of the Asian continent’s marketing strategy for many brands. Because of its importance, most brands now use this marketing strategy to develop their business. If you own a brand in this region, you should think about using influencer marketing as part of your marketing strategy.