Using Influencer Marketing on TikTok: A Quick Guide
TikTok is one of the newest social media giants, so its rapid growth has caught the attention of marketing experts and analysts to profit from it. Because it is an ideal platform to run good influencer marketing campaigns. So do not stop reading, because we will give you a short guide so you can do the same.
Is TikTok profitable?
Surely this is the first thing you are wondering if you are clever, and you should know TikTok is a small form of social video platform for posting content of up to a minute. This allows for a great variety of themes, genres, and trends, depending on the millions of existing creators.
It is this variety that has made TikTok extremely popular since its launch in 2016, especially for Gen Z, thanks to the fact that you can find content for all tastes. And with its presence in more than 150 markets, with active users between the ages of 16 and 24, and with an average of 52 minutes of use per day per user, it is clear that this network is one of the most profitable today.
How to use TikTok for influencer marketing
Now you have convinced yourself that you can find a place for your brand on TikTok, it is time to start setting up your influencer marketing campaign. Next, we leave you a quick guide to achieve it.
1. Understand the audience
At least 80% of the users on TikTok belong to Gen Z, that is, their ages range from 14 to 24 years old. So, your brand should be one that can attract young people, but not only that. Because you must reduce your demographics to smaller populations, either by tastes, needs, or preferences.
2. Select an influencer profile
After understanding your audience you must understand the influencer, therefore, look for one that adapts to the characteristics of your brand. For example, if you sell exercise equipment or products to gain muscle mass, the ideal profile of your influencer should be one who is involved in the world of Fitness.
3. Make a deal they cannot refuse
Likewise, you must evaluate the statistics, contact, and expansion of the influencer you have chosen. After that, it only remains to contact them and make them good proposal. But be careful, some small influencers may manage their accounts on their own, but the largest and most sought have entire agencies managing their contracts.
4. Analyze, evaluate and refine
It is time to run the campaign, and after this, you should analyze the statistics, the performance, and the reach it has had. Consider if the objectives of your campaign have been satisfied, or at least you have achieved interesting results.
Either way, you will have to assess the strengths and weaknesses to refine your next campaign and achieve better results. This is what influencer marketing is all about, getting it right and improving it for the next try, and TikTok as a platform for marketing, this is no exception.