17
Mar

What Does It Mean to be a Virtual CEO

Since the pandemic broke out last year, the workplace has changed tremendously. The way businesses are done has changed. Many were forced to work from home, and those who never joined the train lost out. For those who joined, they understand what the term virtual work or remote work means.  

 In this piece, we are taking a step further to look at the virtual CEO. Well, lockdown forced some to become virtual CEOs. We shall take a look at traveling down the road and maximizing it. So whether you run a physical business or online freelance service, you too can become a virtual CEO. 

Who Is A Virtual CEO? 

Anyone who manages and controls his business from a distance via an online structured process is a virtual CEO. Such a person is not bound by location or four walls of a building to engage with his/her employees and the business processes.  

Interestingly, that’s not all that virtual CEO means. It also refers to people building online businesses and leveraging the online platforms to grow them without necessarily having a team. It’s all about building online products or services and using online channels to push sales.  

Becoming A Virtual CEO 

If you intend to become a virtual CEO, then you must really be ready for work. First, you must be an entrepreneur. Just like the normal known CEO, you must be business inclined no matter what you do. Monetizing what you do is what makes you an entrepreneur. Therefore, you must have a product or service you want to sell. 

The next thing will be to understand the online presence and how to leverage it to facilitate your sales. Many of us use the online presence for entertainment, but it is quite more than that. You may either create a platform for yourself or use the existing platform to leverage your sales. 

If you will be successful as a virtual CEO, you will need to understand how to create and manage your online presence for your business. That could be creating and managing either a business website or blog with social media platforms leveraging. 

This means that you do everything online, from lead generation to sales and customer retention. You do things like marketing, customer engagement, order management, etc., through the online platform. Social media has helped lots of virtual CEOs to create cash flow and consistently cash in. 

This means that you will need to create a brand on the online platform. There has to be a strategically made brand for the business and for yourself. Without this, it is certain you cannot go far as a virtual CEO. This means creating an image in people’s minds such that you become synonymous with the niche. 

Interestingly, you can have all these things done for you while you pay people for them. You can as well run it through by yourself. I must add that being a virtual CEO requires lots of discipline, time management, and dedication if you intend to be successful. It will yield result if you put in the required effort.