What Is An SEO Agency and How Does It Work

Internet search engines like Google are more demanding every day, especially when it comes to optimization for the web positioning of any business. For that reason, many companies decide to hire an SEO agency. But what are they? How can they help us? 

If those questions have been hovering in your head, this post will be very useful for you. Here you will find essential information about the companies that are dedicated to this very important branch of marketing. Are you ready to know everything that is behind this topic? Keep reading! 

What is an SEO agency?

An SEO agency is a company or group of professionals with extensive knowledge in different areas that encompasses the organic positioning of a product, service, or brand through your website. For that reason, we can say that they focus on improving their visibility within the search results of different search engines. 

An SEO company is in charge of developing SEO positioning strategies, which is especially related to the positioning of a website. However, many agencies are not limited to only search engines and Internet pages as they have adapted to the evolution of technology. 

An agency specialized in SEO also has the advantage of carrying out natural positioning strategies for mobile applications, where it is required to gain greater visibility on platforms such as the App Store and Google Play. That’s great! We can say that a search engine optimization service provider can help any business in the digital age grow and become successful. 

How do they work?

The last process that we mentioned in the previous paragraph is called ASO (App Store Optimization). An SEO agency usually focuses on two main factors: the on-metadata and the off-metadata. Besides, they fulfill the tasks of traditional SEO, which include on-page and off-page optimization. 

Unlike an online marketing agency, which usually assign SEO tasks to other experts or companies, an SEO agency is specifically committed to those web positioning tasks, offering its services to different clients who need to gain more visibility online, grow their business, increase their sales, gain traffic or all of the above. 

Each company is different and has different needs. In this sense, another of the agencies’ functions is to identify which are the SEO aspects of a brand or business that must be improved, through an SEO audit, and develop an action plan to address them. 

What is an SEO agency for?

An SEO agency mainly serves to help increase the visibility of a website or an app to increase the number of clicks and improve conversion. To do so, they analyze and work in areas such as design, user experience and content. 

All the steps that an SEO agency does are usually aimed at reaching the top positions of the search engines. 

Services offered by an SEO agency

In this sense, the services that an SEO agency usually offers are: 

  • Search for keywords. 
  • Competitors analysis. 
  • On-site SEO audit. 
  • Link building. 
  • Local Seo. 
  • Custom strategy. 
  • Off-page optimization. 
  • On-page optimization. 
  • And much more!