What Is Social Media Marketing

Social media marketing is simply using social media platforms to showcase, promote and sell both a brand and its product and services. It means all efforts to use the social media platform to reach out to a target market with the aim of landing sales or an exchange of money for the product or services.  

In order to achieve this, several things are involved. These include creating engaging content, designing great graphics, interacting with the audience, checking and analyzing the post analytics, and running ad campaigns on social media platforms. The combination of all these things encompasses social media marketing.  

Interestingly, there are quite a several social media platforms used by both individual and corporate bodies. These include but are not limited to Facebook, Linkedin, Twitter, Youtube, Instagram, Snapchat, Pinterest, Tik Tok, etc. If you intend to set up your digital marketing agency, you need to be vast in social media marketing.  

First, you need to have a very good knowledge of how the social media platform you intend to use works to begin social media marketing. You need to have a general working knowledge of the platform because each social media platform works differently. For instance, Facebook is mainly for social interaction, while Linkedin is for professional and business networking. 

Next is to understand how the engagement works there. For instance, on Facebook, you add people as friends or follow a page, but on Instagram, you follow people. You also need to know the peak periods for engagement if you intend to use it for marketing. It will help you to understand when best to post so that you can get results.  

This should lead you to select a suitable social media platform, which should be an informed decision. First, you need to know which of the social media platform houses your audience among the available ones. Then set up an account according to the standard on that platform so that it can be trusted on that social media platform. 

Apart from this, you need to know how the ad system works. The ad platform for different social media is not the same, from the interface and how to navigate them. A good example is, navigating through the analytics to gain insights and settings for your ad. Also, streamlining the target audience to ensure you land the advert in front of people that needs the product or service. You need to be familiar with all these.  

When all of this knowledge has been acquired, you need to learn what makes great content. For marketing purposes, content must be engaging, understandable, legible, informative, and it should end with a call to action. A call to action is critical because it will lead the engaged audience to do what is intended by the marketing campaign.  

It is important to note that social media marketing that will yield results is not free. Using an ad campaign on the social media platform requires some funds. So, be prepared to spend results on social media marketing.