Tag: Strategy

  • 17
    Apr

    Inbound Marketing Strategies

    While it is more than likely that you are already familiar with the concept of “4 steps inbound marketing”, here is a brief reminder that a company wishing to grow its sales must ensure that it attracts, converts, closes and retains itself.   Concretely, it’s about attracting a maximum number of visitors to its website, then
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  • 17
    Apr

    How to Improve Your Inbound Marketing Strategy?

    Automating work processes Developing and implementing a marketing strategy are particularly time-consuming activities – all the more reason to try to save time as soon as possible, especially thanks to the automation of work processes.   When your customer database does not exceed 100 lines, it is possible, and highly recommended, to initiate the sending of
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  • 16
    Apr

    How to  Use Loyalty Portals 

    Loyalty portals focus on retaining customer loyalty. These are companies focused on studying the needs of customers and keeping them. B2B firms focus more on keeping customers through loyalty portals. You can improve customer loyalty by promoting the transparency level as you interact with customers, create relationships and trust. This post tells you how to
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  • 16
    Apr

    Digital Marketing: The Importance of a Marketing Strategy 

    Digital and social media marketing: which strategy to adopt? Social media optimization (SMO) is an integral part of effective digital marketing. Understand by SMO the expanded field of searches via social networks, more and more in vogue with the use of hashtags for example.   Among other things, social networks allow you to increase traffic to your site
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  • 14
    Apr

    Influencer Marketing Strategies 

    Have you found the perfect influencer to promote your brand? Then, it is time to establish the strategies of the game. This process is crucial, and it can bring some difficulties, but it is necessary for your message to reach the public properly, thanks to influencer marketing.   Do not stop reading, so that you know the
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  • 12
    Apr

    Different Digital Marketing Strategies

    Digital marketing strategy: The importance of e-mailing E-mailing refers to marketing campaigns distributed in the form of e-mails, with the aim of promoting a company, product or service by contacting a user directly via his e-mail address.   For a long time E-mailing has been the king of acquisition strategies, it however suffered from the automatic blockers of the mailboxes
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  • 12
    Apr

    Buyer Journey and User Journey: Understanding the Differences to Master Your Marketing Strategy

    Two different concepts The Buyer Journey, sometimes called "Customer Journey", means the purchase journey. It is a natural and instinctive process, in which a buyer researches, informs himself and then decides to make the purchase that seems the most relevant to him according to his needs and problems.   The User Journey, on the other hand,
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  • 12
    Apr

    Practical Guide to a Successful Influencer Marketing Strategy

    Even if their target audience is blocking advertising, advertisers can still reach them successfully with influencer marketing. People are increasingly using ad blockers to prevent advertisers from accessing their websites, as we all know. As a result, influencer marketing will also reach their target audience through content that they have chosen to receive, making them
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  • 9
    Apr

    Influences of Asian Cultural Identity on Global Marketing Strategies

    Asia has one of the world's largest economies, making it highly appealing to businesses looking to grow internationally. According to analysts, East Asia alone is home to around 20% of the world's population and is expected to account for an equal share of global trade. In this invaluable article, we will discuss the Influences of
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  • 29
    Mar

    What Are the Components of a Good E-Commerce Strategy

    Now that you have decided to start an e-commerce business; You will need to develop a strategy that will help you achieve your goals. Without a plan in place, it means success is not in view. This piece is all about the strategy to unveil and make your e-commerce business a success.  We shall be
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