Blog

  • 28
    Apr

    How to Use Google My Business to Improve Your Public Relations 

    Google My Business, also known to you as Google Places or Google Plus Local, has incredible potential. Especially for regionally active companies, the tool is the chance to stand out in Google search results and to do online marketing.   This article will find out what Google My Business is, what you should pay attention to, and what
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  • 28
    Apr

    How to Find Suitable Topics for Press Work 

    Have you already asked yourself which topics you want to talk about in your public relations work? "Sure, about my company," you might say now. But have you thought that it might not be of interest to a journalist or a media you propose?   There is no question that you are enthusiastic about your product,
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  • 28
    Apr

    Integrating Digital PR in SEO Strategies 

    Public relations has evolved dramatically over time. It's no longer enough to churn out press releases and concentrate exclusively on public relations. News can now be distributed further and quicker to a targeted audience due to the advancement of digital PR, allowing you to optimize news like never before.    If you're curious about how digital PR and
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  • 28
    Apr

    Manage Journalist Contacts with A CentralStation CRM 

    Contacts with journalists are crucial in public relations. A simple Excel spreadsheet is not enough for you to keep track of your contacts.   Using the example of CentralStation CRM, we will show you how you can manage the contact data of journalists professionally with the help of a CRM system.   The primary function of CentralStation CRM is to map the
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  • 28
    Apr

    How to Handle Bad Reviews on Google to Save Your Public Relations 

    Did someone give you a bad rating on Google? In this blog article, you will find out which Google reviews you can delete, which steps you have to follow and which alternatives are available to you.  How Bad Reviews Occur  A guest didn't like your food, or someone was dissatisfied with your service - this
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  • 28
    Apr

    The New Definition of PR in the Digital Age

    Public Relations are activities and systems designed to manage the public perception of an organization or individual. The Digital age is this present age, and due to the prevalence of online medium in many activities, things are now done differently.   Suppose an individual has a reputation or history of being inconsiderate or mean to the
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  • 28
    Apr

    How to Choose the Right Journalist to Write About Your Company 

    Media content is not (yet) created by robots but by humans. And you have to convince these people to report on your company. It is often not that easy to identify the proper journalist or editor - we will give you specific tips.  Identifying the right contact person within a medium is decisive for the
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  • 28
    Apr

    5 PR Tips for Dealing with Bad Press 

    It happens again and again that journalists cast a company in a negative vibe. Even if you do everything right, bad press can hit you.   What should you do in such a case? To stop working with the responsible editor or a newspaper altogether is often the wrong way to go.   Some editors don't shy
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  • 28
    Apr

    Most Effective Digital PR Trends For 2021  

    If there's one thing the previous year has taught us, it's the value of constructive messaging. In some ways, it's becoming more difficult than ever to say something meaningful without being called out by anyone, anywhere. In this article, I will go through the most effective digital PR trends for the year 2021. Pay attention
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  • 28
    Apr

    The Right Media for Your Public Relations 

    The question of whether you are targeting the right media is crucial for the success of your PR. The principle that counts in public relations work is quality instead of quantity.   Which journalists and media are suitable as a target group for your public relations work depends on your company, your target group and the
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