Blog

  • 12
    Apr

    Digital Marketing: Key Points to Remember to Optimize the Conversion Rate of Your Website

    1 – Be clear about your value proposition In order to deal with this first key success factor, you need to put yourself for a moment in the shoes of your website visitors, wondering what reason(s) they should prefer it to that of your competitors.   From this answer, you will be able to establish an
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  • 12
    Apr

    Digital Marketing: Benefits and Levers

    Digital marketing, webmarketing, e-marketing: how to navigate today in such a wide field of names? With the digital explosion of the past twenty years, the concept of digital marketing has expanded and now includes all marketing practices that use web media and channels.   Building your web presence through digital marketing Almost all companies now have a
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  • 12
    Apr

    Different Digital Marketing Strategies

    Digital marketing strategy: The importance of e-mailing E-mailing refers to marketing campaigns distributed in the form of e-mails, with the aim of promoting a company, product or service by contacting a user directly via his e-mail address.   For a long time E-mailing has been the king of acquisition strategies, it however suffered from the automatic blockers of the mailboxes
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  • 12
    Apr

    Buyer Journey and User Journey: Understanding the Differences to Master Your Marketing Strategy

    Two different concepts The Buyer Journey, sometimes called "Customer Journey", means the purchase journey. It is a natural and instinctive process, in which a buyer researches, informs himself and then decides to make the purchase that seems the most relevant to him according to his needs and problems.   The User Journey, on the other hand,
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  • 12
    Apr

    Budgets for Influencer Marketing Will Rise in 2021 

    The Interactive Advertising Association(IAB) revealed the findings of the Influencer Marketing Study carried out regarding influencer marketing services to understand the market in general. Participants in the study included 58 advertising agencies, 16 influencer marketing agencies, and 69 advertisers.  92% of the survey advertisers expected that in 2021, the companies they partner with would boost their investment
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  • 12
    Apr

    Are YouTube and Instagram Influencers Still Trustworthy? 

    In recent years, a topic that has been debated and discussed a lot is the notion of "Influencer" and their collaboration with brands. And people value the marketing campaigns of influencers rather than conventional promotional strategies, according to surveys. Companies do also not overlook this opportunity, and they rely more on Influencer Marketing Service every day, growing their
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  • 12
    Apr

    Top Influencer Marketing Agencies In Asia  

    Influencer marketing is what most brands do to get more clients to patronize their products with the aim of making lots of profits. It is important to know that the world is now globalized, so most firms are now embracing the use of several marketing strategies to promote their brands. In this article, emphasis will
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  • 12
    Apr

    What Does Influencer Marketing Look Like in Southeast Asia? 

    Asia's enormous economic potential has long been recognized, and it now holds the title of the world's largest regional economy. Most especially in the southeastern part, influencer marketing in Asia has reached greater heights over the recent years. Many brands are using this system to promote their products.    The Southeast Asian market has significant cultural
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  • 12
    Apr

    3 Steps to Identify Influencers in Your Industry

    It's a new world order in business and customer engagement. In recent times, it has become necessary for businesses to take advantage of the online presence possibility. Online presence is made easy by the effective use of influencers. Choosing an influencer to work with for your business is not an easy task.  There are countless
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  • 12
    Apr

    Why Influencer Marketing Is a $9bn Industry in China 

    Influencer marketing in Asia has come a long way. Influencer marketing is now a $9 billion industry in one region of Asia, China. China has become an ideal region for any company because it is the second-largest gross domestic product. Still, it remains a relatively opaque market for many international brands. Because of the differences
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