Blog

  • 28
    Apr

    Should You Do PR Internally or Find a Suitable PR Agency? 

    The use of PR is particularly interesting for small and medium-sized companies. Does it make sense to handle press work within the company, or should the work be outsourced to an external service provider?  Why Does PR Agency Exist?  PR can play a decisive role, especially for small and medium-sized companies. Journalists in their role
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  • 28
    Apr

    The Rise of Digital PR; The Future of Marketing

    Digital PR is a marketing strategy that works with the online presence to create awareness for a business or brand. It involves networking with bloggers, journalists, pressmen, and social media influencers to draw the public's attention towards drawing in the right target audience for a particular business or brand. It is mostly achieved by using
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  • 28
    Apr

    What to Know Before Hiring PR Agency for Basic Press Kit 

    Before you hit the keys and send out your first press release, you should first lay the foundations for your PR - ideally in the form of a basic press kit and a press area on your website. We show you how it works.  The term press kit comes from when press information was still
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  • 28
    Apr

    How to Properly Address Bloggers for Press Release 

    Companies conduct press work and blogger relations with the same goal: They want to make their content accessible to a broader public because both journalists and bloggers act as multipliers. So you could think that the approach to classic media and blogs is very similar. Both “systems” work quite differently.  Stories Instead of Information  A
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  • 28
    Apr

    Public Relations For Self-Employed and SMEs 

    PR, that's something to do with media and communication. What is hidden behind the term Public Relations, or PR for short, is not that easy to get to the point. There are several thousand scientific definitions.   The term public relations is understood to mean the public communication of an organization or a company. The goal
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  • 28
    Apr

    Content Is King – Is This Relevant in the Digital PR Space? 

    Print media and conventional TV media are becoming faded to the present-day audience in advertisements and marketing. The number of pages devoted to online news reports has also risen. There are no new major players in the newspaper industry, and even television networks are gradually shifting their advertising online and producing content specifically for the
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  • 28
    Apr

    5 Types of PR Agency You Need to Know 

    In general, the term press work or public relations describes establishing a relationship between companies and media. All areas of a company's external communication are part of it.  Classic PR is supposed to improve the image of a brand in the public eye, open up new target groups, draw attention to a particular topic or
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  • 26
    Apr

    Steps for Creating an Explainer Video for a Brand 

    If you want to make an explainer video to promote your company but aren't sure where to begin, this article will help. It's understandable, particularly when you have so much to say, that condensing it into a short video seems impossible. When video editing, it's also important to have a clear understanding of how it
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  • 26
    Apr

    Beginners Guide to Offline Editing

    Many new movie and video professionals still haven't been introduced to remote editing offline versus online. In reality, I recently discussed the subject of "offline editing" with a number of people from colleges. All of them looked lost. While offline editing may be progressive, it is traditionally a significant aspect of the post-production process. You
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  • 26
    Apr

    Five Best Alternatives to YouTube Video Editor 

    YouTube offers a free application that enables users to make a video by mixing several clips before publishing it. While running video editing on YouTube, the app allows the user to mix, cut, add music, and customize it. However, its capabilities are minimal, so people are searching for a better option similar to YouTube Video
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