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19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 6
Building a Strong Influence Marketing Strategy in 6 Easy Steps (continued) 5. Find the right influencers and contact them Depending on the goals of your campaign, you need to decide if you are going to work with macro-influencers as part of your campaign or if you are going to work only with engaged micro-influencers. Both -
19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 5
Building a Strong Influence Marketing Strategy in 6 Easy Steps (continued) 2. Define the target audience for your campaign The very nature of the tactics and tools available means that you are able to market your products to very specific audiences while knowing how to identify them. Remember you can be very specific; you don't -
19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 4
Why You Should Invest in Influence Marketing (continued) With most marketing channels, effort and responsibility are placed on the same side. When working with influencers, they also want your campaign to perform, as this can lead to repeat assignments and collaborations. They are proud of their platforms and want each partnership to be successful. Younger generations trust -
19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 3
Micro-Influencers In recent years, many marketers have realized that it is very helpful to bring in “normal” people to promote their products and services. With this in mind, investment in micro-influencers has boomed. In 2018, Forbes defined this group of influential individuals as the marketing force of the future. Micro-influencers are not celebrities, but rather everyday social -
19AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 2
Influence Marketing vs. Word of Mouth Marketing There is ultimately an overlap between influencer marketing and word of mouth marketing, simply because both tactics seek to get other people to talk about your business. The difference is in the relationship between the company and the person who gets the word out and speaks. Influencer marketing -
17AprRead More
Influence Marketing: How to Build an Effective Strategy? Part 1
Influence marketing is a thriving market. From Instagram and TikTok to YouTube and other platforms, brands collaborate with popular people to reach their subscriber network and promote their products and services. Social networks quickly gained popularity, as did investment and interest in influence marketing. But this little-known tactic goes far beyond what you think, and if it -
17AprRead More
Inbound Marketing Strategies
While it is more than likely that you are already familiar with the concept of “4 steps inbound marketing”, here is a brief reminder that a company wishing to grow its sales must ensure that it attracts, converts, closes and retains itself. Concretely, it’s about attracting a maximum number of visitors to its website, then -
17AprRead More
How to Work with an SEO Agency
Now that we all know the importance of SEO agencies and have decided to hire one, what is the next stage? Here we explain it! After the arduous process of finding a quality service provider, there are a few things we need to consider in order to start our campaign. For that reason, we bring -
17AprRead More
How to Improve Your Inbound Marketing Strategy?
Automating work processes Developing and implementing a marketing strategy are particularly time-consuming activities – all the more reason to try to save time as soon as possible, especially thanks to the automation of work processes. When your customer database does not exceed 100 lines, it is possible, and highly recommended, to initiate the sending of
