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Things to Know About Incentive Programs
An incentive program is made up of recognition and rewards to encourage the necessary or desired behavior from a particular group of people. Incentives represent a behavioural modification tool which you can use for various reasons. Your behaviours get repeated often when you assign rewards for certain behaviours. This is psychological called Operant Conditioning Incentive programs, which does not - 19AprRead More
Ten Tips for Creating an Effective Influence Marketing Campaign Part 3
7. Posts are not infomercials When you collaborate with the right influencer on a social network that matches your brand's personality, it's often the organic ecosystem that matters most. Sometimes an image of your influencer who holds or uses your product in an ordinary environment is sufficient. Campaign results are always better when the audience - 19AprRead More
Ten Tips for Creating an Effective Influence Marketing Campaign Part 2
3. Keep an eye on the engagement rates The number of subscribers is not always the most important statistic in influence marketing. There are many examples of the same campaigns on different Instagram accounts with accounts under 30,000 subscribers outperforming accounts with over 5million subscribers by almost 300%. Focus on the rate and type of engagement - 19AprRead More
Ten Tips for Creating an Effective Influence Marketing Campaign Part 1
To create effective influence marketing campaigns paying to gain access to large subscriber bases is not enough. The current market is saturated. Established brands and new brands seeking to gain recognition or start-up, brands are fighting for attention in crowded markets and looking for new approaches in order to stand out from the crowd. According to Forbes Magazine, maybe - 19AprRead More
Marketing Influence: Everything You Need to Know Part 6
The stakes of content creation today? Between «fake» and authentic According to a 2017 study called “psychology of following”, 82% of Internet users report following the advice of a trusted influencer. People who have purchased a product as a result of the publication of an influencer constitute a third of followers. According to the study, - 19AprRead More
Marketing Influence: Everything You Need to Know Part 5
Different profiles of influencers: Types of Influencers Depending on the size of the influencer’s followers’ network, there are four main types of influencers: Nano-influencers: have fewer than 1,000 followers. Micro Influencers: They are influencers with a profile of subscribers below 10,000. Although they have few subscribers, they are appreciated by their community, with which they maintain a strong - 19AprRead More
Marketing Influence: Everything You Need to Know Part 4
The choice of the social platform: Blog or Social Network? (Continued) All of these criteria are essential to building and maintaining a community of listeners. Unfortunately, despite this continuity since the advent of the internet, the use of the blog seems to be fading and influencers prefer to turn more and more to social networks. - 19AprRead More
Marketing Influence: Everything You Need to Know Part 3
How Influence Marketing Works (Continued) However, some elements specific to any influencer are necessary before starting a partnership: the size of the community, the strength of the engagement rate, the number of publications and the rate of printing. The size of the community, refers to the number of followers of the influencer on each of his or her social - 19AprRead More
Marketing Influence Everything You Need to Know Part 2
Before you can become an influencer or learn to be an influencer, you have to know what you can do and how you will manage to perform well. Anticipation allows us to know in advance how we can manage things and how we can adapt to a situation before being a recognized expert in what we want to build. This
