Blog

  • 19
    Apr

    Influence Marketing: How to Build an Effective Strategy? Part 2  

    Influence Marketing vs. Word of Mouth Marketing There is ultimately an overlap between influencer marketing and word of mouth marketing, simply because both tactics seek to get other people to talk about your business.  The difference is in the relationship between the company and the person who gets the word out and speaks.  Influencer marketing
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  • 17
    Apr

    Influence Marketing: How to Build an Effective Strategy? Part 1   

    Influence marketing is a thriving market.   From Instagram and TikTok to YouTube and other platforms, brands collaborate with popular people to reach their subscriber network and promote their products and services. Social networks quickly gained popularity, as did investment and interest in influence marketing.   But this little-known tactic goes far beyond what you think, and if it
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  • 17
    Apr

    Inbound Marketing Strategies

    While it is more than likely that you are already familiar with the concept of “4 steps inbound marketing”, here is a brief reminder that a company wishing to grow its sales must ensure that it attracts, converts, closes and retains itself.   Concretely, it’s about attracting a maximum number of visitors to its website, then
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  • 17
    Apr

    How to Work with an SEO Agency 

    Now that we all know the importance of SEO agencies and have decided to hire one, what is the next stage? Here we explain it! After the arduous process of finding a quality service provider, there are a few things we need to consider in order to start our campaign.  For that reason, we bring
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  • 17
    Apr

    How to Improve Your Inbound Marketing Strategy?

    Automating work processes Developing and implementing a marketing strategy are particularly time-consuming activities – all the more reason to try to save time as soon as possible, especially thanks to the automation of work processes.   When your customer database does not exceed 100 lines, it is possible, and highly recommended, to initiate the sending of
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  • 17
    Apr

    How to Choose the Right SEO Agency 

    We all know how important SEO is to our business, so we usually consider hiring specialists to do the work for us to ensure excellent results.  However, there are hundreds of SEO agencies out there and we want to choose the best one for our project. But how to do it? We explain it to
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  • 16
    Apr

    How to  Use Loyalty Portals 

    Loyalty portals focus on retaining customer loyalty. These are companies focused on studying the needs of customers and keeping them. B2B firms focus more on keeping customers through loyalty portals. You can improve customer loyalty by promoting the transparency level as you interact with customers, create relationships and trust. This post tells you how to
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  • 16
    Apr

    How Should Social Media Marketing Be Made According to Generations? 

    People are influenced by the intellectual, artistic, scientific, political agenda, and activities of the moment they reside in the world. So, to incorporate them in something, it's important to know what they're interested in and to present what they're concerned about. Approaching multiple generations with a consistent contact plan for social media marketing would fail.  Generation Z
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  • 16
    Apr

    How Relevant Is the “Number of Followers” for Influencer Marketing Service?  

    Influencer marketing service continues to be one of the marketing industry's most trendy subjects. Although many brands interested in influencer communication are growing their spending in this area, brands that have not yet developed influencer communications are starting to discover this field. Sad to say, influencer marketing service, which varies from conventional media models and encompasses a substantial portion of
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  • 16
    Apr

    Digital Marketing: The Importance of a Marketing Strategy 

    Digital and social media marketing: which strategy to adopt? Social media optimization (SMO) is an integral part of effective digital marketing. Understand by SMO the expanded field of searches via social networks, more and more in vogue with the use of hashtags for example.   Among other things, social networks allow you to increase traffic to your site
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