Blog

  • 19
    Apr

    Marketing Influence: Everything You Need to Know Part 6

    The stakes of content creation today? Between «fake» and authentic According to a 2017 study called “psychology of following”, 82% of Internet users report following the advice of a trusted influencer. People who have purchased a product as a result of the publication of an influencer constitute a third of followers. According to the study,
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  • 19
    Apr

    Marketing Influence: Everything You Need to Know Part 5  

    Different profiles of influencers: Types of Influencers Depending on the size of the influencer’s followers’ network, there are four main types of influencers:    Nano-influencers: have fewer than 1,000 followers.   Micro Influencers: They are influencers with a profile of subscribers below 10,000. Although they have few subscribers, they are appreciated by their community, with which they maintain a strong
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  • 19
    Apr

    Marketing Influence: Everything You Need to Know Part 4  

    The choice of the social platform: Blog or Social Network? (Continued) All of these criteria are essential to building and maintaining a community of listeners. Unfortunately, despite this continuity since the advent of the internet, the use of the blog seems to be fading and influencers prefer to turn more and more to social networks.
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  • 19
    Apr

    Marketing Influence: Everything You Need to Know Part 3  

    How Influence Marketing Works (Continued) However, some elements specific to any influencer are necessary before starting a partnership: the size of the community, the strength of the engagement rate, the number of publications and the rate of printing.   The size of the community, refers to the number of followers of the influencer on each of his or her social
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  • 19
    Apr

    Marketing Influence Everything You Need to Know Part 2  

    Before you can become an influencer or learn to be an influencer, you have to know what you can do and how you will manage to perform well. Anticipation allows us to know in advance how we can manage things and how we can adapt to a situation before being a recognized expert in what we want to build. This
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  • 19
    Apr

    Marketing Influence Everything You Need to Know Part 1  

    Influence marketing is a type of marketing that relies on opinion leaders to promote a product. It corresponds to the identification, the collection of information, the commitment, and the establishment of a network that influences the behavior of consumers during the customer journey. These leaders can be personalities or reference sites on a given topic.   Influence
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  • 19
    Apr

    Loyalty in An Inbound Marketing Strategy

    Continue the customer journey after purchase Whether you like it or not, interrupting the customer journey right after closing a sale leaves the person who just trusted you with an unpleasant aftertaste of being a pawn on a chessboard. To avoid this pitfall, be sure to continue serving your customers after receiving their payments.    Retrieve
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  • 19
    Apr

    Linkedin For Influencer Marketing: 5 Good Reasons to Market through Influential People

    While the success of LinkedIn is increasing in the world, the "Influencer Marketing" promotions that began with Instagram and YouTube have also extended to LinkedIn! Marketing studies conducted on LinkedIn by business opinion leaders can have a significant impact on sales of goods and services, especially between firms (B2B) when utilized as influencer marketing service.   Important Aspect in Corporate Procurement
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  • 19
    Apr

    Know the Top Services a SEO Agency Usually Offer 

    After knowing the benefits that SEO can bring to our business, we all want to hire an agency. But what exactly can we get? Digital marketing is made up of many branches, including search engine optimization, and there are many activities to run within each of them.  The SEO is no exception. There are a
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  • 19
    Apr

    Instagram Influence Marketing Guide: 4 Tips for Part 2 Marketers   

     2. What is the relevance of your influencer? By definition, schematically, a car brand will not hire a beauty blogger for its campaign, unless it wants to reach a very specific audience for its product.   It is necessary to analyze several aspects to determine the relevance of a particular influencer:   Demographic data: What is the
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