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Influencer Marketing for Nonprofits Organizations
Influencer marketing is on the lips of almost all brands, but also in non-profit organizations. These types of associations have some more difficulties than ordinary companies since they do not offer an exclusive product but the defense of a cause, something in which this kind of marketing can be useful. That is right, although influencer marketing is often - 14AprRead More
How Influencer Marketing Has Impact on Consumer Lifestyle
Consumer behavior and lifestyle is a whole field of study in several areas, from the point of view of psychology, from an economic perspective, and in the marketing industry of course. Therefore, all forms of consumerism are studied in this field, including influencer marketing. Since it is something worth analyzing how celebrities and influencers can cause changes in - 14AprRead More
How Big Is the Influencer Marketing Industry?
The growth of influencer marketing has been on the rise uncontrollably, as evidenced by the most recent statistics and studies. And those economic and financial studies affirm it makes us believe this market will continue to rise for much longer until its value multiplies. So, here are some proofs of how this sector of the marketing market has become so prolific, but - 14AprRead More
How to Make an Influencer Marketing Budget
Advertising and marketing will always be a permanent investment for brands and companies, although they will always try to lower costs as much as possible. And a fairly profitable form of marketing is influencer marketing, which has proven to be very efficient for brands of all types. However, if you are not familiar with this type - 14AprRead More
Best Influencer Marketing Practices
Over time, influencer marketing has evolved and improved itself. But this has not been spontaneous, but with the trial and error of those who have been the pioneers in this revolutionary form of marketing. That is why below we show you the best practices that you can assume when making a marketing campaign using influencers. 1. Set - 14AprRead More
Most Famous Influencer Marketing Agencies
Companies can no longer ignore the importance of influencers within the business; therefore it is reasonable for new lines of work and markets to emerge. In this way, influencer marketing agencies are a nascent market, but very necessary and highly lucrative in these times. These agencies provide an important service for brands; they provide valuable assistance to companies that cannot afford - 14AprRead More
5 Brands That Used Influencer Marketing and Succeeded
Social media has become essential for brands, which is why influencer marketing today is more relevant than ever. But like everything else, there are always some who stand out more than others. Some brands and companies have stood out in their campaigns using influencers, so much so that they have obtained millionaire profits. Therefore, below we show - 14AprRead More
What Does an Influencer Marketing Manager Do?
Influencers have become a fundamental element of online marketing. So it is obvious companies are increasingly convinced of the potential and role they have in communication, so they are using influencer marketing much more. And not only have they included this in their marketing strategies, but an entire industry has been born with new workspaces focused on this type of - 14AprRead More
Influencer Marketing Fails: How to Not Do It?
Making mistakes is human, but when you are on social networks you are exposed to everyone watching and commenting on your mistakes, and this is something very serious for brands. A message delivered wrong or misconstrued can mean a huge loss for companies, thanks to poorly executed marketing strategies. Therefore, below we list some influencer marketing fails
